Peter Butler – Page 12

Peter Butler

2 New Deals Just In the First Week!

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In our BNI meetings (Business Network International) we have a raps, recaps and referrals session.

Basically where we get to share how much interaction we’ve had (dance cards) to find out more about each others business, as well as the referrals and closed business we’ve generated for each other.

Also an opportunity to acknowledge one another. Sharon Davids of S & D Settlements pops up last week and gave me the following rap.

“Since my website has been up and running only 1 week I emailed the link to many of my business contacts, friends and family to show off my fab new website.

And in a few days I have already had 2 new deals generated from this! So the website really does work!

A big thanks to Peter @ Smarter Websites!”

Sharon Davids

Licensed Settlement Agent

S & D SETTLEMENTS

PO Box A20 Thornlie  WA  6110

p/ 9490 8744  f/ 9490 8766

sharon(@)sdsettlements.com.au

www.sdsettlements.com.au

BNI is a very focussed and well structured organisation. I reckon our group has awesome dynamics too.

The week before Sharon had given me a rap just after her website went live. Looks like one of those unanimous things, she’s rapt, I’m rapt, it’s unanimous, motion carried 😆

New Supersize Your Social Media Marketing Success! e-series.

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The AMI, Australian Marketing Institute run workshops for their members and I was asked to put together a presentation on social media marketing.

Practical “to do’s for results” for the members was my plan.

I get tired of workshops that tell you “what to do” without telling you “how to do it” so I got very specific and detailed. At the end of the day I wanted the members to go away and have very specific actions that would increase their on-line social media profile.

I’ve taken that presentation and made it available in a new mini e-series – “Supersize Your Social Media Marketing Success”. If you want to get that simply click on the orange “Social Media Marketing” button to the left or on my home page. Either that or make a comment below and I’ll get that sent directly to you.

Supersize Your Social Media Marketing with a simple step by step e-series.

Here’s a rave from one of the AMI members

Hi Peter,

Thank you for sending this through.

And thank you for your presentation at the AMI workshop, it was definitely the highlight of the day for me.  J

Enjoy your week!

Kind regards

Suzanne Loveland BComm AMAMI
p/f. 9302 4737
m. 0412 948 921
e. suzanne(@)creativeelements.net.au
w. www.creativeelements.net.au

Add a Shout Box To Your Sidebar

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A “Shout Box” allows your members and readers to leave quick “shouts” (shortly worded messages) in a small location on your sidebar. Social Media is all about interaction.

It’s great to get comments on your posts but when the post is “past” your comments might slow down.

This is a cool and neat way to get random comments and your readers talking in your WordPress website’s sidebar.

WP Wall is a “Wall” widget that appears in your blog’s side bar. Readers can add a quick comment about the blog as a whole, and the comment will appear in the sidebar immediately, without reloading the page.

All comments are internally handled by WordPress so that means you have normal comment moderation, SPAM protection and new comment notification.

The major appeal seems to be the fact that a user can read existing comments and leave one (or more…) of their own in seconds.

Community building made quick and easy with little effort!

Click Here to access the WP Wall PlugIn. If you’re a Smarter Websites Member make a comment below and we’ll talk to you about getting this set up on your site.

Here is a quick snap shot of the admin area. As you can see it’s not rocket science to set up. I did have a custom image set up above the “wall”.

If Your Website Was An ATM? How Much $$$…

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Make sure you get your website right, otherwise it’s just like peeing upwind… you end up losing and just get wet.

So many people look at the investment they make into their marketing as a cost. Ahh, wrong!

The 3 Step Website Plan – Get Visitor + Convert Visitor Into Lead + Convert Lead Into Client = $$$ in BANK!

If your website is set up to turn ‘visitors’ into warm leads and you have a system that converts leads into paying clients then you have a “marketing machine”. It should be your own personal ATM.

Let’s do some numbers. If your average client is worth say $500 to you. If you invest say a nominal figure of $5,000 or even $10,000 into a systemised website and lead generation “machine” then you OWN your marketing machine in 10 to 20 deals.

And then it will go on producing a solid profit for you with minimum effort. That has to be the best investment ever. You OWN a “marketing machine”.

It does my head in when I see people skimp on this and say “I’ll just get a simple website for now and get a proper one later, I just want to get online for now”. It’d be like getting your sign writing done in water colours.You wouldn’t!

For some businesses having an on-line brochure style website is fine. Like an earthmoving company that gets it’s business by a tender process. They don’t need lead generation, social media marketing or even much search engine optimisation.

But for anyone who wants their web visitors to then do business with them. Will they find your website? Will they call you if they do?(You live in hope!)

Maybe they’re not ready right now. And you think they’ll remember you when they are? Good luck with that! There are something like 800 websites an hour being produced and hitting the internet. The competition has never been tougher.

Here’s the question you should be asking yourself.

“Does the system I use to get clients work? ” and “Is it the best use of my time?”

Really it come down to this – “Do you need an on-line system to help you get more clients?” and “Do you need a system to lock in your existing clients?”.

We’ve now set up our websites with plug in “modules” so if you don’t have the cash in the bank for the full enchilada we can get you “live” for minimal outlay and you can “plug in” the lead generation module and the social media module as you grow your business.

Here’s the thing – your business will never outgrow the Smarter Websites module system.

Why would you spend money twice on the same part of your ‘marketing machine’ now we’ve made it simpler to get your business online.

Just love it when we can showcase new sites. Especially when I’ve just spoken to Stephen and Kerrie and they’ve just signed up their first client.

When we first publish a site I normally do a “Goes LIVE” post but I forgot to do that with Stephen and Kerrie’s site. Sorry folks, so here here it is.


“Profit Growth Specialists goes LIVE”… (and here’s their rave)

We can’t speak more highly of Peter Butler and Smarter Websites. His knowledge of web design far outweighs any body else we have spoken to.

The best part about Peters service is the continual communication. He has always been, and continues to be available, to answer questions.

The web-building process is extremely well thought through with an easy on-line structure enabling you to answer questions or upload information, graphics and videos.

Whilst the actual web site is what the consumer sees, it is the capabilities of the back-end that is the real strength of a “Smarter Website”.

Stephen & Kerrie Butler – www.ProfitGrowthSpecialists.com.au

To find out how we can “plug” these modules into your online presence and convert your online brochure into a “money machine” then contact Peter Butler here.

Sharon of S & D Settlements “Goes Live”!

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Sharon just wanted to get a web presence. Don’t “confuse me” she said. She understood the value of lead generation, after all Sharon is a member of my BNI (Business Network International) group, but she didn’t want to go the lead generation route on her website just yet.

Sharon also hears me “go on” at BNI meetings about the merits of social media marketing along with the power of making regular “posts”. Didn’t matter, Sharon needed just needed a simple, clean and uncluttered site so that’s what we did.

She now has her website, proper domain emails, testimonials, newsletter sign up, spam free contact page and her useful “industry” links stuff. Sharon may not add much new regular content so we’ve set up her “blogging” section under “latest news”. Simple!

Here’s Sharon rave and a snap shot of her site below. Here’s a link straight through to S & D Settlements.

Hi Peter

All I can say is “WOW”!  I love it!  Thanks to all your hard work my website looks pink and fantastic!  Just the image I was looking for!

I love the way you have put all my information into such a professional view that is clean and easy to read.

Thanks again, I am so happy to have chosen Smarter Websites!!

Sharon 😆 Davids

Licensed Settlement Agent

S & D SETTLEMENTS

PO Box A20 Thornlie  WA  6110

p/ 9490 8744  f/ 9490 8766

There Is Power In Your Thinking… and In Your Words…

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It’s a tough slog being the solo entrepreneur.

We have so many hats to wear and our energy can be pulled so many ways. The plan is always to get staff, delegate and outsource but there’s always that cross over time. Need the staff to make more money but need more money to afford the staff , when do you make that move, and you know it’s just a step of faith, but…

I took the first step a while back with David, my tech, God bless him. Just a little aside, most tech’s are quite analytical by nature so he brings a good balance to my nature, as well as doing all the techy stuff that I can’t do. I’ve just added an in house part time graphics guy to the team so that’s quite exciting.

Back to the power in your thinking, and your words. I’m not going all deep and spiritual on you but consider this…

I notice what people say about their situation. Our words can have a binding effect, whether that’s for good or evil, and can almost become a self fulfilling prophecy.

Even if business is a little tight or slow, you don’t want to declare that as such, but you don’t want to lie, so rather than saying a negative comment like “it’s slow or quiet” consider saying something neutral like “Unbelievable”.

If you’re locked into that place where your business can’t move forward just be careful it’s not you locking it there.

Not sure about you but even if I don’t have client cash work to do there is always plenty of the “work in the business” stuff to do. So my response is always “unbelievably busy”.

So, rather quickly, the busy I was, became the busy I wanted to be.

So… “How’s business?”

… UNBELIEVABLE!