Direct Response Marketing Archives - Mortgage Broker Marketing | Lead Generation | Mortgage Broker Websites

Was 2011 To Be Your Year?

What do stocktake sales and new year’s resolutions have in common? They both happen at the end of a yearly cycle. Was 2011 going to be Your Year? We’re half way through. How’s it going? For those who know me well also know that I’m a no fluff sort of guy. Don’t like ornaments in […]

Only 3 Reasons People Won’t Buy From You!

  They don’t have the money. They don’t think it’ll work for them. They don’t like you, or trust you. So if someone has expressed interest in what you do or offer and they don’t run with it – – which one of the above 3 is it? Let’s start with # 1. If they […]

The Top 10 Most & Least ‘At Risk’ Businesses.

Read a report on the top ten most and least affected businesses by our current economic times. The most affected was the tyre industry, seems we’re prepared to let our tyres be a little ‘balder’ before we change them over. The least affected was the beauty industry, go figure. We’re prepared to put our beauty […]

Brand Boosters

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What’s Your Marketing Mix? See What Google Has Resorted To!

So many businesses think once they have a website, a steady stream of new clients will flood in. I call it the “build it and they will come” theory. Good luck with that! That’s a big statement seeing as most of our work is websites, but… We all need a MIX in our marketing for […]

We Cracked the Code!

Had this question from a client, Nathan Peart of Scope Drafting this week! He needed to know what happened after people got his “5 Things Potential Owner Builders Must Know!” report. Here’s the question – If I have these people on my email list do they automatically get a copy of new posts on my […]

Don’t Make This Mistake, It Could Set You Back Years!

My brother had a vision when he was kid to “Live On An Island”. I can remember it as clear as yesterday. I just figured it was kid stuff. You know, “When I grow up I’m going to be a policeman or a nurse or fireman”. But go figure, my brother has done it! “Harry” […]

From Nowhere to # 2 in the Google Charts in 3 Weeks.

This one single tip can get your site to soar the Google charts! Struggling to get traffic and a decent ranking with your website? I have a colleague in South Australia who is an expert in his field but he was in the same boat. How many people can relate to this? He’s very successful […]

There Is Power In Your Thinking… and In Your Words…

It’s a tough slog being the solo entrepreneur. We have so many hats to wear and our energy can be pulled so many ways. The plan is always to get staff, delegate and outsource but there’s always that cross over time. Need the staff to make more money but need more money to afford the […]

Funniest thing you’ll read all year!

Ever blow an appointment? What if it was with a hot prospect? What are your chances of getting that gig now? I had a hot lead come in through my website, they emailed me, had a couple of qualifying emails back and forth and then set up a ‘discovery’ call time. All that and then […]