Breaking News – “Real Time Search Engine Results” have begun! (and I have the evidence!)
What does that mean? And will it affect you?
It’s a matter of “Humans VS Machines” and the human factor has just been added back in to search engine results, flipping hallelujah!
Have you ever clicked on blue links that lead you to a piece of content dating back to a year or more ago? Search results lose relevancy pretty well each day due to the amount of new content hitting the internet. Spiders, web crawlers and engines decide what content is relevant via algorithms and those results can be manipulated via intelligently structured content (SEO). All valid but the “human” element has been missing.
Real-time search enables users to receive information via conversations and people instead of machines. Take a look at your web results today. Would you rather receive cold content determined by algorithms or what the crowd and people value as good and bad?
I’m rapt that my recent post “When did you last do a website back up?” was ranked # 1 in Google.
My stuff does well but… in 6 minutes flat? Wow! (Actually, it might have been less but I didn’t check until the 6 minute mark)
Here’s the snap shot I took of the result. Check out the time line and position – plus the 3.2 million other results I was up against.
So what is all the fuss about my ‘post’ being found within 6 minutes?
- It means that Google had actually been to my site for the content to show up at all.
- It also means that the “Authority” and “Relevance” of my site is being escalated as my content shows up in the results. My “Positioning” is being strengthened.
I mean, no-one is going to even know about you and Google won’t give you the time of day if you’re way back on page 140, or 1400 even.
So, how will this help you build your business?
You will be able to reach mega star status in your field if the search engines can find your relevant content easily and quickly. This gives the average person the opportunity to position themselves as the “guru”.
So how do you do that?
The Real-Time web offers us the ability to become co-creators in not only content but also in what is deemed important. Why? Because we decide what is worth sharing, discussing and having opinions on. This behaviour serves as a natural selection of valuable content. Certainly the current web allows for creation of content, but what is deemed as important and valuable is mostly left up to a few individuals, organizations and a bunch of robots.
The Real-Time web, once fully integrated, will change that. That’s why WordPress along with social media marketing integration is the answer.
And you don’t even have to understand how it all works.
Why is WordPress the solution?
- You are in control
- You add the content
- You get the relevance factor
- You gain the respect
- You command the credibility
- You get the power of positioning
It doesn’t matter whether your passion is cooking, health, martial arts, water-tank expert or even real estate or mortgage broking. You now have a very real chance of positioning yourself as the “Go To Guru’ above all others. You need to be “seen” as the guru even if some days you don’t feel that way. It’s not rocket science. Perception is everything.
How to start the journey?
If you have a Smarter WordPress Website then keep making posts, 1 a week at least is best but certainly 2 a month. Use your keyword bank and tags like I showed you. I am working on the Membership area for you all but I do need sleep sometime, I’ll keep you posted.
If you don’t have a Smarter WordPress Website click here to find out how to start the journey with your own guru status. Look, you don’t actually have to want to be “a Guru” as such BUT you do need a cost effective way to let the world know you’re in business if you want success. Look, it’s a journey, and it takes time, so best you get started before you get any older.
I’m limiting this before Christmas to Only 3 so if you want the “17 Point Marketing & Website Prosperity Health Check” Then Be Quick and Click Here NOW!
Make sure that 2010 is YOUR YEAR! Be an ACTION TAKER!