I made a “Post” blunder on Monday on my www.SmarterWebsites.com.au site. I stuffed up.
I needed to narrow the niche that I’m marketing too so I was refining my lead generation “Funnel” on my site. Trouble is I forgot that the auto update was turned “On” so the edit that I did went out automatically to my list.
This would have been the starter of the email you got…
Attention: Self Employed Professionals & Small Business Owners!
Really am sorry about that, it was just an internal site edit and wasn’t supposed to go out.
Anyway, the blessing is that it’s a good subject for a post.
Are the leads that you’re harvesting “qualified”, or anywhere near the mark of the “Ideal Client” for you?
It’s a valid question.
I had people signing up left, right and centre but in running them through my “process” I realized that in building this list some of these leads weren’t after what I was offering. Now, you could argue that it doesn’t matter because it’s all done online that it doesn’t cost me anything.
Well, yes, and the extra traffic to my site can be a good thing for ranking but obviously if we can all refine our process to attract that “Ideal Client” then the faster our business will grow and the quicker we’ll slip into the serious money stream.
Un-qualified traffic can also be a negative too – if they come to your site and leave quickly that will increase your “bounce rate” which is the percentage of single page visits. This is bad if it’s too high, it means they’re not finding what they came for. Google God demerit point!
The point being, always “Test and Measure”.
- Check your offer – how many clicks on your offer (Your button or newsletter opt-in) compared to new visitors?
- How many people are then following through and filling in their details to get your stuff?
- How many “unsubscribes” down the track?
- How many convert into a paying client?
Here’s a quick starter check hit list – In Google Analytics (which we install on all our sites – that was subtle “sell” on one of the many sexy things we do) you should be looking to compare – “new visits” to “click throughs to your opt in page” to “actual opt ins”.
Test and measure and refine always. Websites are a work in progress!