Follow Them Until They Follow You!
Let’s say they’ve been to your website and responded to your free report. Even now you have the name and email address of your website visitor they may not contact you straight after.
Here’s the thing. Not everyone is ready to buy straight up. They might have just been doing some research or they’re procrastinators. Maybe they’re forward thinkers, maybe they’re just trying to get a sense of price. Lots of reasons for lots of folks!
Research shows it may take up to 7 contacts or “touches” before a prospect might take you up on your offer or even contact you.
Here’s what typically happens for some business owners. They send a promotion to a prospect and wait for them to respond. The response is usually average and so the strategy is abandoned because the first contact did not create a buyers rush!
But the secret is in the follow up! Remember, you’re taking your new lead on a journey of developing a trusting relationship with you. Each step is designed to strenthen that rapport before turning them into a paying client through a promotional “benefit driven” offer.
The beauty of the internet and with a Direct Response style of website is that your follow up process can be automated through the effective use of an autoresponder sequence. You can quickly and easily craft a follow up system. Let’s say you create a 7 step, 49 day email follow up system.
To understand more about this check out www.SmartEmail.com.au
I need to put in a disclaimer here. I’m not saying your email follow up system will be successful the FIRST time round! It depends on how tuned in you are to your prospects! You must TEST and MEASURE your conversion rate… and tweak it as you go to improve it.
Getting your advertising or offer in the hands of your prospects 7 times, when using traditional offline marketing methods such as media advertising, direct mail, or flyers is not only expensive, it’s time consuming. By leveraging off your own website you can market to your prospects virtually for free – so following up with them 7 times costs no more than following up with them once.
But you must capture the name and email address of your prospect first!
Can you imagine how quickly you could increase your clients and your profits if your prospects saw your advertising 7 times more than they do now? And the best part is that it’s all automated. So not only are you following up more regularly… getting your advertising in front of your prospects more often… you’re also doing it all automatically with no extra work at all!
You can also phone them or send them a letter too!
Although email is great because it’s free it doesn’t always give the greatest response. We have some powerful strategies so your client is willing to share their address and even their phone numbers with you but that’s another conversation.
The next step is crucial or it’s going to be an uphill battle always…
Cut straight to the “17 Point Marketing & Website Prosperity Health Check” to check your status you can do that that here, this is valued at a very real $385 and is Absolutely FREE for a Limited Time. So, if you’re up for a dose of brutal reality – “Let’s cut to it Peter and show me the “gaps” in my marketing funnel and give it to me straight. “Click Here NOW!“