Leveraging From Networking!
The Danger of Failing to Have a Clear “Offline To Online” Marketing Strategy.
The thinking is “I’m on the internet so where’s all the leads and clients and where’s the money?”
It’s easy to become disillusioned and think this website and “internet” thing is over-rated. I can’t blame them. It can be a dead duck if you don’t have an effective and precise plan to bring people to your site.
Again, business owners can get caught up with the fancy tech talk of SEO (search engine optimisation) and Linking Strategies, Back Links, 3 Way Links, Adwords and Video and the tech gibberish goes on and on.
ALL OF WHICH ARE VALID and need to happen I might add!
However, even when all the planets align and all these elements are in play most people forget one of the best means of getting online traffic is offline marketing. Yep, do the rest but why not tap into a hugely untapped source of offline prospects?
What does “offline” marketing mean?
Running ads and flyers is one way. Networking is another. Other “offline” marketing includes anything that is not on the internet so that might be any print media, referral programs, radio, direct mail, etc.
Here’s the thing – we all network in some fashion. When we meet people, buy from stores, any interaction could be a network opportunity to direct people to your site.
The bonus is you don’t have to “Do a Sell” – you just simply tell people. This is about building a list of people who may be interested in what you have to offer at some point in time.
Let’s say you’re in BNI (Business Network International) and you’re visiting another “chapter”. In the 60 second spiel you give your beautifully articulated “Elevator Pitch” which includes a direction for your stuff from your site. You hand out your business card, which has the same “call to action” and 4 out of the 25 people in that chapter take you up on your “offer” and go to your site and opt in.
Let’s say your numbers are that you convert 1 in 4 prospects to a client – that means you just got another deal across the line. Yippee! And all so easy.
This gives you a distinct competitive advantage over every other business.
With a very specific marketing piece you will even “pre-qualify” these prospects before they even get to your website and then final qualification process takes place.
What a beautiful thing! Pre-qualified and pre-disposed prospects, it doesn’t get any better than that!
Can you see how valid the question of – “Out of 100 visitors to your website how many are you now able to market to” is?
What is your answer?
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