The 3 Key Functions of a Profitable Website!
OK, here are the 3 reasons for having a website.
- Generate new leads
- Qualify prospects
- Keep existing clients
That’s it. It’s that simple!
Is your website doing ALL of those 3 things?
Is it generating new leads, qualifying prospects and keeping your existing clients coming back for more?(There is a 4th function if yours is a shopping cart style website but that is the exception and not the rule).
You need to keep these 3 things in mind with every design aspect and at all times as your site is developed. Even when your website has been “live” for a while they evolve too so make sure you always ask yourself these 3 questions as your website grows and changes are made.
- Will this help to generate new clients?
- Will this help to qualify my prospects?
- Will this keep my existing clients coming back?
We’ll drill down into those 3 primary areas in a later lesson but in the next e-lesson you’ll find out how to distinguish between the 2 different style websites out there.
If you want to jump ahead to the next e-lesson then click here.
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