e-Lesson 2 in "7 Keys To a Profitable Website" e-Series. The 3 Key Functions of a Profitable Website!

e-Lesson 2 in “7 Keys To a Profitable Website” e-Series

The 3 Key Functions of a Profitable Website!

OK, here are the 3 reasons for having a website.

  1. Generate new leads
  2. Qualify prospects
  3. Keep existing clients

That’s it. It’s that simple!

Is your website doing ALL of those 3 things?

Is it generating new leads, qualifying prospects and keeping your existing clients coming back for more?(There is a 4th function if yours is a shopping cart style website but that is the exception and not the rule).

You need to keep these 3 things in mind with every design aspect and at all times as your site is developed. Even when your website has been “live” for a while they evolve too so make sure you always ask yourself these 3 questions as your website grows and changes are made.

  • Will this help to generate new clients?
  • Will this help to qualify my prospects?
  • Will this keep my existing clients coming back?

We’ll drill down into those 3 primary areas in a later lesson but in the next e-lesson you’ll find out how to distinguish between the 2 different style websites out there.

If you want to jump ahead to the next e-lesson then click here.

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