Direct Response Marketing Archives - Page 3 of 7 - Smart Mortgage Marketing

Direct Response Marketing

Everyone Is A Marketing Expert, Apparently…

December 3, 2009 / 0 Comments

To build a really successful business we can’t do it all. As a start up we might be the “Jack or Jill of all trades” but sooner or later… We get our bookkeeper to do the figures, the accountant to make it ‘make sense’ and work for the ATO and our insurance broker, mortgage broker […]

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What Do Emails, Big Fish and Being An Entrepreneur Have In Common?

October 14, 2009 / 1 Comment

As time goes on we tend to build up a list of people we “follow” via email. Some of the people I subscribe to are mentors, some are clients and some are friends and colleagues. I follow a few to use as models for either myself or a client. Hey, don’t mimic everything we see […]

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How hard is it to build your list and get other professionals in your “funnel”?

September 1, 2009 / 0 Comments

One of the most frustrating things when you’re a professional is to get other professionals and people you meet to sign up for your stuff! List building can be one of the toughest and most arduous tasks in business building. Let’s say you’re at a function and you meet some great prospects. You know that […]

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How hard is it to build your list and get other professionals in your “funnel”?

September 1, 2009 / 2 Comments

One of the most frustrating things when you’re a professional is to get other professionals and people you meet to sign up for your stuff! List building can be one of the toughest and most arduous tasks in business building. Let’s say you’re at a function and you meet some great prospects. You know that […]

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A “Pleasing To a Man’s Eye” Video and Bonus Lead Generation Tip!

August 7, 2009 / 1 Comment

To have a lead generating and new client pumping machine we need to tune in to our “A” type client. Like we’re actually sitting down having a conversation about what’s going on in  their life. As we would with a friend. Trouble is, for a lot of us, something strange happens when we sit down […]

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Have You Neglected YOUR Cash Flow? I mean… Clients!

April 9, 2009 / 0 Comments

When was the last time you got an email, letter or postcard from your retail therapy centre – as in your favourite store, restaurant, or the last shop you visited? My guess is probably never. You might get the occasional flyer, but nothing personal or even interesting. The best you can hope for is boring […]

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