Golden West Security Case Study
Sep 20, 2018
Owner Dwayne Van Den Ancker is in the security doors and screens industry, also offering roller shutters, patio enclosures as well as custom wardrobe solutions.
Dwayne has operated the business for more than 15 years and has more than 25 years industry experience.
Dwayne has built a team that not only have excellent product knowledge that are able to help their customers find the right security solutions, but customers can also feel safe in the knowledge that all of their installers are licenced by the WA Police Commercial Agents Squad.
Dwayne was not getting the web traffic increase and enquiries boost that had been promised by many supposed SEO ‘Experts’ and marketers.
Not only that the ‘bounce’ rate on the website (one-page visitors) was exceptionally high, which was detracting from his Google SEO (search engine optimisation) score.
Website visit times were low which is also a negative with Google.
On the website there was no ‘get a quote’ option, only ‘contact us’ link to go to yet another page taking more time to load so a bad user experience.
Initially we focussed solely on improving the on-page and off-page SEO (search engine optimisation) to increase traffic.
Although we gained a good increase in web traffic, the site design did not help the enquiry rate proportionately.
There were links to services, that did not look like links, and tabs that looked like links that weren’t. It was a mess.
We scoped doing a website rebuild focussing on his 3 main profitable services.
A big consideration was increasing how many pages were visited, which translates into increased engagement with people, and brownie points with Google.
Not only that, it also increases how long people are on the website, which again earns you more brownie points with Google, but again increases the trust factor of people so more likely to do business with you.
Create a ‘get a quote’ system that had an instant ‘popup’ quote form, so quick and users love it. Plus, a success page for a complete better user experience.
Identify the ‘cash cows’ for the business. What were those top profitable services? What will make Dwayne more money this week if he had more of those enquiries?
We did a ‘wireframe’ outlining the new ‘functions’ of the website. Once that was approved we went into design mode.
We cloned the main website to ensure the integrity of the SEO remained, then went into ‘build’ mode.
Our design process ensures the build was done very quickly and the new site went live within 6 weeks.
It’s early days yet but already an increase in ‘click-throughs’ means more pages visited, so brownie points with Google and brownie points with Google.
Also, an increase in website visit times.
Better user experience with the ‘get a quote’ form structure, also better tracking of enquiry results.
We’ll update this ‘results’ section as more results come in.
The Before and After:
This is how the website displays on a PC
Peter, the SEO work you’ve been doing has paid off already.
When you said a new website would help, I have to admit, I was a bit dubious at first, but your reasons made sense.
I have to say, our new website has far exceeded my expectations.
It looks absolutely stunning, and we’re in awe of the difference this will help make our branding stand out, and get us results.
I can see now what you mean now about function too, with the new get a quote form and how it gives a better client experience.
The site looks awesome on a mobile as well and loads really quick.
Starting to see the results already.
Best Regards, Dwayne.
Services/Modules Used to Solve the Problem
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