Smart Mortgage Marketing is born.
Months in the pipeline and many a long day and night but final exposure is here. Mortage brokers rejoice. Gone are the days of lame lead services and sad marketing pieces. You will have the power to cut through the crap and market with such sharp shooting market specific accuracy...
Who wants to know the one word that gave a 100% rebooking rate?
Who wants to know the one word that gave a 100% rebooking rate? A problem shared by many salon owners is getting their staff to keep those clients rebooking at a great rate. I was on coaching call with Kellie Bowey of Shear Class Hair Studio in Kojonup and she...
The Most Powerful Business Tool Ever!
The Most Powerful Business Tool Ever! USP or POD? What are all these letters about and what has this got to do with my business? They are acronyms for the most important tool you will ever find for giving your business a powerful statement that will impact your customers in...
Direct Response Marketing for Real Estate Agents
For the first time real esate agents might move away from the "Free Appraisal" offer as a means of marketing. If you apply the concept of 'monkey see, monkey do' then the real estate industry has to be the leader of all industries. The variations on the "Free Appraisal" model...
Business Building 101
This is the fundamental business building premise but it still needs to be mentioned. So many people get caught up in a lot of “Business Building Activities” and forget this one simple principle. There are only three ways to grow your business: 1. get more new clients 2. get your...
Are You Going To Commit Yellow Pages Advertising Suicide This Year?
I’ve just finished working through the huge stack of Yellow pages Critiques that came in from those savvy salon owners who invested in “Salon Yellow Pages Advertising Secrets” and got their bonus critique. I think for most salon owners the critique they got was a mix of pleasure and pain....
A “Barbarian” or “Brazilian”
You know how some days you’re just a bit flat? Your not on top of the world but you're OK... but then something happens and you realize that you really did need a 'pick me up'. There's gotta be nothing better than a really deep bellied laugh to lift the...