Archives for January 2009
Your Happy Clients Will Spend More And Tell The World About You!
Your Happy Clients Will Spend More And Tell The World About You!
Oh My God People are Contacting me and leaving messages!
Oh My God People are Contacting me and leaving messages!
This was my early morning thankyou email from a client we’d just done a website for. David O was ecstatic after 8 years of having a website that suffered rigor mortis (it was stiff and dead)
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Oh My God People are Contacting me and leaving messages
I received these two comments last night from my site…………WOW……
David O
Nice Site layout for your blog. I am looking forward to reading more from you.
Tom Humes
Very interesting analysis. Moves my thinking along in terms of helping clients measure the impact of the leadership development work that I do, mostly with non-profit social service organizations. Thanks.
Larry Wenger, MSW
Workforce Performance Group
David O
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You need to realize that David was so excited because we had only re-published his site 2 weeks prior and after 8 years of disappointment, well, I’m sure you can see why he was over the moon.
You need to understand this. To be indexed by Google, found by the search engines and then these articles even found by humans in that time frame is nothing short of miraculous.
How did we do it? I’ll cut straight to the chase.
The WordPress Platform!
…and our little box of tricks and very sexy plug-ins and how we use them. You didn’t expect me to give all our secrets did you?
Why was David so excited even though we told him to expect this sort of thing?
Because he’s been told similar things in the past. David had spent $18,000 over the past 8 years with 4 different web developers with all the promises in the world and none had delivered.
Here’s the thing…
- Did any of those websites generate leads? – No
- Did they capture lead details? – No
- Was he able to relate to his prospects and clients through his website? – No
- Did he actually make any money through those websites? – No
If you answered no to any of the above then you have to question everything you’ve ever been told about website world. The problem with most web designers is that they are not marketers.
It’s not their fault, they know how to do sexy graphics and know some code and stuff but they don’t understand marketing. And especially direct response marketing. For the most part all you end up with is a very sexy online corporate style brochure… and that’s it!
It won’t actually make you any money. Makes you wonder why you would bother doesn’t it. The whole point of a website is to build your business so you make more money through…
- Generating leads.
- Generating fresh and qualified leads consistently.
- Capturing the prospects details so you can market to them consistently.
- Being able to relate and respond to your prospects and clients.
- Actually make money.
So David was well on his way to achieving that with his new style website based on the Smart Mortgage Marketing model. Already he had 2 people respond to the information that he was able to post easily and quickly on his own to his own website, he was rapt.
He was able to respond to these ‘comments’ and start a relationship with these people. That seems to be a fundamental flaw in most peoples thinking with websites and business today. So many people have forgotten the basics…
People want to do business with people!
That’s what this style and model of website will achieve. It’s all about being able to relate to your prospects and clients. The side spin to this is other people visiting his site will see this and it starts to bring the barriers down and the trust factor up. The world will see that you’re a real person who knows what they’re talking about and not some big impersonal corporation.
The Google Gods will smile upon you!
Not only that but it means that the Google Gods will smile upon you because you have a web 2.0 based website platform. Without going all techy it basically means the search engine world will love you and your site which means that more people will find out about you.
And that’s without any marketing per say. This style is the way of the future for websites but more importantly for NOW because you really don’t want to get left behind and have your competition getting the jump on you.
David is now able to run direct response marketing pieces, both online and offline and direct people to his site, qualify them, capture their details and market to them at will.
How good is that?
I’ll keep you posted with David’s progress as it all really starts to snowball for him.
“Breaking News”! I’ve just done an interview with David so can listen in to what David actually had to say! Click here to Listen!
Do you want these sort of results? Jump on this NOW and get your own FREE Marketing and Website Audit Here Right Now!
Make 2009 Your Best Year EVER!
Will 2009 Be Your Year?
I know that at the beginning of 2008 I thought… “THIS was going to be the breakthrough year for me.” I’d done the hard yards over the previous few years and it was “my time”, 2008 was time for a breakthrough for me!
Was that your take on 2008 for you? I know it was for a lot of friends and family.
It turned out to be a tough year though- economically and emotionally it was a tough one… for a lot of people.
Here’s the thing though.
What are we going to do differently this year to actually make it different?
At a business ‘connect’ group that I’m a part of we have an equation, I’ll draw it for you.
Responsibility
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Lay Blame & Justify
This is what most people do – find a reason why things are the way they are and lay blame for that and then justify it.
If things are so tough then how come some people in business are doing fine?
You do know that don’t you? Not everyone is suffering; In fact, some people have positioned themselves well and are actually prospering as a result of these ‘bad’ times.
The short story version without being all soft and fluffy is because they took responsibility for their affairs and business and took some action and made it happen.
We really are masters of justification us humans. So many times we’ll find a reason for ‘why this happened’ or ‘why that didn’t happen’. We’re good at it, like I said, masters. By the same token there’s no use beating ourselves up about stuff. We just need to recognise it and be prepared to do something about it.
It’s like the definition of insanity – doing the same thing and yet expecting a different result. We all know this definition right? Thing is… most of us still get caught.
So what’s your take for 2009?
Are you going to operate on the definition of insanity model? Where do you stand with the
Responsibility
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Lay Blame & Justify
ABOVE the line? …or
BELOW the line?
You know what the ‘correct’ answer is right?
Obviously above the line because you know damn well it’s the only way that you will come even close to making 2009 the Year for YOU!
But what are you actually prepared to do to make it happen?
I just want to backtrack for a moment on the last few years for me.
In mid 2006 I’d sold a business that I’d built up over the previous 10 years and I did well out of that, I was a happy chap but it was time for a new quest, a new venture. I knew what I didn’t want to do in business but wasn’t 100% sure of exactly what I did want to do.
I spent 2006 and 2007 checking out a few different options, managed a few projects for people in different businesses and created a business marketing system. I started to see a few gaps in the market place.
There was a definite need for niche lead generation in certain industries.
So I started laying down the tracks as it were and I gotta be honest here, a couple of hundred thousand dollars later and a couple of years of some really long days and nights of hard slog, study and sharp lessons on direct response marketing and creating business building products and it all started to come together.
I’d found my niche. Lead generation that would work in pretty well any business. But I knew the power was in specialising to a specific industry or niche. A niche within a niche as it were.
The second revelation for me was that in my previous business I could very well have created this niche within a niche and achieved a new business which was my original goal.
The moral of the story is like the story of the diamonds in the field. Don’t go looking too far from home before you change what you do. Maybe you just need to change how you go about your business rather than change the business too much.
That’s why the business owners and mortgage brokers we help are rapt. With all the changes that have gone on in 2008 most are feeling discouraged and totally frustrated, some are seriously pissed off even.
It’s time for a breakthrough and with direct response marketing and the right lead generation techniques there is no reason why you can’t take that command position in your area.
To find out how you can apply those same principles in your business right now so you get off to the best start ever This Year click here to find out more.
Don’t go insane and make sure YOU stay ABOVE the line for 2009!
With the right amount of focus, new knowledge and the right systems in place you can most certainly make 2009 YOUR YEAR!
What action will you take?