The issue is too many ideas and not enough time.

April 20, 2009 by peter
Filed under WebSite Design

I’m sure you’re the same, with that entrepreneurial spirit there is never a shortage of ideas or opportunities, our problem is we only have one life to try and fit it all in.

I’ve just come from a great mastermind session this morning. A colleague who has become a good friend John Denton runs these “Connect” groups and we meet on a monthly basis.

The power of ‘connecting’ with others, ‘networking’ and having ‘mentors’ is very powerful!

In this session I was able to help a member, Andrew Huffer with a particular marketing piece and he just sent me the following email. I don’t show this to boast but to simply draw attention to the power in what I call “Third Party Objective View”.

Andrew is pretty savvy in his own right and is a very powerful facilitator – hence the marketing piece he had created which had lots going for it but sometimes we’re to close to be able to “nail it”.

From: Andrew Huffer & Associates
Sent: Friday, 17 April 2009 1:30 PM
To: Peter
Subject: Revised flier

G’day Peter

Thanks for the feedback on the flier

A revised version is attached.

Now it:
Uses simpler language that audience will understand
Connects with their frustrations
Paints a picture of the ideal world for audience
Is easier to understand what the hell is on offer!
Has a story about me
Makes the bonuses clearer
Has a PS to create more interest

So thanks again – feel free to use this in a testimonial (the Master & his Apprentice?) I’ll keep you posted on results.

Cheers

Andrew

Now, although the “third party” is powerful you do need to be careful which “third party” you’re using. You wouldn’t get advice on real estate from the granny next door would you? (Unless she has a huge property portfolio of course)

I see it all the time with lead generation and converting websites from internet places to visit to internet places to qualify new clients (and actually make money).

A website has 2 simple tasks – as a tool to capture leads and prospects and qualify them as well as communicate with clients. There are different things that occur within those 2 but that really covers it, unless you sell direct from your website of course.

John Denton had “7 Keys or Secrets To Successfully Prepare Your Business For Sale… or Lifestyle” on his site which is great information for any business owner, whether you’re ready to sell or not. Stuff most people don’t think of until it’s way too late.

John is a very successful business broker and consultant and he had that information readily available for the world to read, a great service.

I’d been talking to John about the merits of using Wordpress as a website platform and especially the template we have customised. The penny really dropped for John when he realised that we could combine his “blog” and “website” into 1. That’s one of the major benefits of using the world famous Wordpress as your website platform, you control your site and the Google Gods absolutely love websites built on this.

So that’s what we did this week, built John a new site. I analysed John’s old site first so back to the “7 Keys or Secrets To Successfully Prepare Your Business For Sale… or Lifestyle”.

I could see that John was going to miss out on building a list of people that would be prepared to exchange their contact details to get that info. See, not everyone is ready to act when they find your site and your great info. And if you live in the hope that they’ll come back when they are ready, well… good luck with that.

By you thinking more strategically and getting their details in exchange for this info means you can implement whatever follow up process is appropriate for your business. It might be an email, a series of emails, maybe a follow up phone call.

This is where the real power of the “Third Party Objective View” comes into play. With all my focus on “lead generation” and using “Wordpress” as a “Smarter Websites” model I was able to bring clarity to John’s website and marketing funnel that he didn’t pick up on. As savvy as he is!

If you think that our No Obligation “27 Point Website Prosperity Check” might unearth some holes in your website and marketing funnel then you really do owe it to yourself to go here NOW!

“27 Point Website Prosperity Check”

Get that professional “Third Party Objective View”.

Back to John’s new site! No, I’m not going to take you there… yet! It’s about 75% built and I don’t like to show my “wares” until their done. The baker wouldn’t show his pie until it was fully baked right!

Here’s what I will do though – over the next few weeks I’ll be doing a “before” and “after” so you can get to see what changes and find out the why.

PS: Don’t forget, sometimes we’re so close to what we’re doing to see the wood for the trees.

PPS: Ironic note to self – use my 2 mastermind colleagues to be the “Third Party Objective View” and critique my own “marketing funnel”- like I said, sometimes we’re too close to see. Could be too much wood or maybe not enough trees?

To get your Free Report “7 Secrets To a Profitable Website” and Bonus “How To Generate Fresh Qualified Leads on Auto Pilot” Go Here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“7 Points To a Profitable Website” and “How To Generate Fresh Qualified Leads on Auto Pilot”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
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… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

Get Your FREE Marketing and Website HEALTH & PROSPERITY Check! valued at $350 Here.

Tags: direct response, website

You Just Have To Love Easy Web Traffic!

January 23, 2009 by peter
Filed under Direct Response Marketing, Social Media Marketing

1 Comment

I know I’ve had a bit of a rant on Social Media Marketing recently but even at this early stage of sorting my own I now have evidence that it works. I’ll make this post a quickie…

I was just in checking my stat’s stuff for my sites. This is why I love our “Smart Mortgage Marketing WebSites” model.

I can quickly and easily check a whole gambit of stuff that helps me reach more people and get more people to find me but more on that later.

Not only can I tell how many visitors I’ve had, and on a daily basis, I can tell how long they stayed and which pages they went to and from.

A big thing is what keywords they used to find me in the first place – that is huge. It means that I can then tweak and refine the keywords my site is known for and increase the visitors to my site… exponentially.

Another big thing is where did they come from? Did they type my name in? That’s known as ‘direct’ traffic or did they see a link somewhere?

There are only 3 ways people are going to get to your site –

Direct traffic
Referring sites
Search engines

Does that seem techy to you?

It’s not… If you can use Microsoft Word then you can do this stuff, it’s dead easy.

Actually, you don’t even have to ‘cause that’s a part of what the “Smart Mortgage Marketing WebSite” package does. We not only optimize your site but we monitor it ongoing… test and measure… and refine what gives results.

And that’s what our members enjoy… results!

This is the exciting news. I’ve been talking about setting up your profiles more effectively on ‘Facebook’ and LinkedIn’.

After checking my ‘Stat’s stuff’ this morning I found that I’m getting checked out via both Facebook and LinkedIn. Yup, the stat’s tell me exactly where and how many. I’ve had 9.8% of traffic through Facebook and a bit less through LinkedIn. Not bad considering I’ve only refined my profiles recently.

What is most interesting for me is the mix between the 3 primary sources of traffic – direct, referring and search engines. You don’t think I’m going to tell you the rest of my stats do you?

Our clients love the fact that they now understand it all – or is it the fact that they don’t have to understand it is what they love? Hmmm, I’ll have to ponder that one… you can enjoy it too – go to Smart Mortgage Marketing to find out more.

Have I made any money or picked up any clients as a result of this already?

No, give me a break… its early days yet but the extra traffic and exposure is always a good thing. All this will increase your favour and standing with the ‘Google Gods’. It’s also increasing the ‘authority’ of your site along with increasing the chance of other people picking up my content and referring people to us.

You’ll be amazed who and where other traffic will come from, but that’s another post… If you want to enjoy this lap of luxury in website world go to Smart Mortgage Marketing NOW! and look for yourself.

Committed to Generating “Highly Qualified” Leads and Making You More Commissions,

Peter B Butler.

Finally: A lead generation and marketing system that runs alongside even the best referral systems and generates an independent stream of “highly qualified” clients for brokers that’s self managed so they ‘own’ it and positions them as the experts in their area and ends all those lame, frustrating and sometimes costly prospecting methods.

All those in favour of that say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

Tags: marketing, social media, website