Facebook Name Grab This Weekend

Get YOUR NAMED Facebook account this Saturday Lunch (for Aussie’s)

Up until now your Facebook profile link was just random characters like this

http://www.facebook.com/profile.php?id=703908113

That’s memorable… not!

For the savvy people you could use the ‘profile to’ application which would look like this

http://profile.to/peterbutler/

which is certainly a lot sexier. (Especially with my name in it )

But Facebook are releasing this weekend the chance to grab your specific named Facebook username URL which will look like this

http://www.facebook.com/username/

This can either be your name or your niche or group name. Facebook have protection in place to guard against name squatting and you can read about that right here on their blog

http://blog.facebook.com/blog.php?post=90316352130

The Facebook countdown link is here

http://www.facebook.com/username/

Now, if your a client of mine then make sure you get signed up. Onece you’ve secured your names Facebook account let me know the URL so I can update your links on your site. If you’re technogically handicapped then get back to me by close of business tomorrow so we can schedule time to help you get registered.

Have You Neglected YOUR Cash Flow? I mean… Clients!

When was the last time you got an email, letter or postcard from your retail therapy centre – as in your favourite store, restaurant, or the last shop you visited?

My guess is probably never. You might get the occasional flyer, but nothing personal or even interesting. The best you can hope for is boring cut-price offers.

There’s a big lesson here for all of us.

As business owners, we can never be good enough at following up with our customers. In the past I’ve been guilty of this as much as the next person.

But now I refuse to let a business owner moan to me about the Recession until they have a multi step follow up sequence of 7-30 touches or contacts (email, mail, postcard, telephone etc.) with everyone who comes into contact with their business as a potential or paying customer or client.

Funnily enough, when people do this, they tend to make so much money from increased sales, they just shrug off the Recession and stop talking about it.

As business owners, we can’t afford to make the big, costly mistake of not following up, because one way or another we pay good money to get leads, and if we let them disappear without them becoming customers, then it’s money we’ve wasted.

And just in case you have any doubts about how important this is, here are some scary statistics:

48% of sales people never follow up with a prospect

25% of sales people make a second contact and stop

12% of sales people only make three contacts and stop

It’s staggering, but only 10 % of businesses make more than three contacts. This means they’re losing a small fortune.

Because…

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

So if you’re like almost half of all businesses and make no more than one follow-up to your prospects… you’re leaving 98% of your income on the table for someone else to come along and pick up.

If that wasn’t bad enough, here’s why it’s even worse.

Here’s Why People Stop Buying From Businesses:

1% die.
3% move away.
5% follow a friend’s or relative’s recommendation.
9% find an alternative they perceive to be better quality or value.
14% are dissatisfied with the products or services.

And a massive 68% of people leave a business because of… indifference.

They take their business elsewhere simply because they do not feel valued.

Since you spend a lot of time, money, and effort to get a visitor to your business, if you let them leave because of indifference, you might as well be flushing $20 notes away.

They take their business elsewhere simply because they do not feel valued.

So, how often should you follow up? Most business owners I speak to follow up maybe once a month, if they use follow up at all. This is a mistake. You can quite safely send something once or twice a week.

See, it’s not the quantity of stuff that annoys people. What annoys them is if it’s boring, and nothing but requests that they buy something from you. As long as your follow up is friendly, personal, full of personality and fun, then you’ll be fine.

There’s a golden rule in Marketing that will make you wealthy. Once you have someone’s details keep on following up until they either buy, die, or tell you to stop!

To get your Free Report “7 Points To a Profitable Website” and Bonus “How To Generate Fresh Qualified Leads on Auto Pilot” Go Here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“7 Points To a Profitable Website” and “How To Generate Fresh Qualified Leads on Auto Pilot”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
* Predictably & Easily Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

Get Your FREE Marketing and Website HEALTH & PROSPERITY Check! valued at $350 Here.

Lead Generation with the Free Report Model

Saw the new Jim Carey movie “Yes Man” with my teenage son a couple of weeks back.

I wasn’t a Jim Carey fan at all until I saw him in an interview with Oprah a couple of years ago. In fact I was what I would call a ‘non’ fan – I didn’t like the ‘Mask’ movies and I had no time at all for anything he was in. In this interview Jim was sharing some stuff from his life and I got to see the ‘real’ Jim. I really related to what he was sharing and my view of him changed just like that.

So my son and I really enjoyed the movie, and as usual Jim, with all his extreme mannerism’s pulled off the role really well. A nice light hearted look at life, great to zone out for a bit.

What was really sad was the ads before the movie. What an absolute waste of money!

This was the most severe case of “advertising victim’s” I have ever encountered.

These were graphically gorgeous and very sexy and stylish ads and I have never seen so much money thrown away in one sitting that I can pretty well guarantee will make NO money for the business owners. Zilch, nix, nothing!

And what will be the response when they don’t get a result? “You need to keep running it, its subliminal advertising” the advertising guru’s will say!

What a crock of crap! That is the single biggest lie about advertising that has ever been told. If an ad doesn’t work – don’t run it again. It’s not rocket science.

The second issue is being able to have a clear and distinct way to measure the results. Every ad should always be measurable. (not that they’ll ever tell you that because they don’t want to be accountable)

Throwing serious money away they are – good old Val Morgan Advertising are making a fortune and those crap ads will kill what could be an absolute gold mine for building qualified leads.

Think about it – you have a captive audience, sitting there comfortably – who are actually in a position to grab a pen and paper and write down a web address or phone number.

But most businesses don’t even make a compelling offer. Why not make an offer for a free report in exchange for the prospects details?

One of the ads was such a perfect model for this. The company did truck and heavy equipment driver licence training. The existing ad had some hunky trucks and forklifts, all looking good if you’re into that sort of thing – cute little background jingle thing (maybe that’s supposed to tap into my subconscious to do)

Great… so what! 3 weeks later I have no idea who they were and not sure even where.

Now if they’d run our style of ad with a very clear and compelling offer of a Free Report called, say… “7 Things You Must Know Before You Even Apply For Your Heavy License” – valued at $47 and Available for a Short Time Only – then I would have made a note of that website or phone number. Then at home I would have given my details to get that report.

Can you see what’s happened?

The smarter company using the model we advocate can now market to me, forever… or at least till I buy or die.

And the even funnier and frustrating thing here is. I will actually be in the market for those services, so I pick on this company legitimately – I’ll be in the market for a BIG Winnebago Touring Van for a family trip around Oz and will most likely need to upgrade my license. I like BIG.

Doesn’t it make a lot more sense to be able to capture people’s details so you can not only market to them when they are ready but you’re also pre-qualifying them? Depending on your business this gives you the opportunity to ‘drill down’ with qualifying so you can make another contact with them. The follow up procedure needs to be tailored to suit your business of course.

To expect people to remember you and your ad after they’ve just watched a movie and been ‘zoned out’ is dumb, or at least naïve.

The other sad thing was how annoyed my son gets with me doing my usual “Gee, if only they’d added a Free report model” or “Did you see that son, all graphic with no compelling offer and no call to action… pathetic… lame”.

At 15 my son is easily embarrassed by ‘Dear Dad’ and has put up with my frustrations and ranting on sad and bad marketing for a long time now. Sorry son, but it’s hard with all this bad marketing, I know it’s not their fault and all but…

I don’t know of many businesses where this model can’t be adapted. It really is the Auto Pilot gem in direct marketing. To find out how the Free Report model and 2 step marketing can be plugged into your business you can do one of two things.

Click on the blue button on my website – you can’t miss it… it’s big, it’s blue and it’s here www.smartmortgagemarketing.com.au

Or

Phone me on 0413 733 272 and we’ll set up a time to talk you through it.

I have an online PowerPoint presentation and I can actually walk you through it step by step.

I also talk with so many people who love the idea but just don’t know where to start. Or they get started but don’t understand all the pieces in the process. It can be overwhelming if you’re trying to do it all yourself but auto pilot lead generation is a beautiful thing. Well worth the effort.

Here’s what a recent client said… actually, like so recent… like yesterday.

Hi Peter,

I’ve just received the free report you helped me create. Wow, awesome. Although I had written what I think is a good informational article, I see what you mean about how the opening and closing of the report makes or breaks how well this system works. I really ‘get’ how this lead generation model will work so well.

By powerfully taking our prospects on a journey of building a relationship with them – I can see that we’re building excellent rapport even before we meet them. That term “being pre disposed to do business with you” means a lot more to me now as all the pieces to the jigsaw puzzle come together. I’m really impressed by how quickly you did it too!

Thanks again.

Kind Regards, James Bryden

and NO… I’m not going to send you there… yet – We’re still testing and optimizing and we don’t want unqualified traffic.

Find out how you can plug the same model into your business right now!

Click on the blue button on my website – you can’t miss it… it’s big, it’s blue and it’s here www.smartmortgagemarketing.com.au

Or

Phone me on 0413 733 272 and we’ll set up a time to talk you through it. You will be amazed…

PS: Out of  the last 100 visitors to your website how many are you now able to market to?

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“Discover the 5 Things You Can Do in the Next 17 Days To Generate More Clients & More Money!”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Prospects into Clients.
* Predictably Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

Mortgage Broker Testimonials That Actually Make You Money…

Last week I raved about “What others say about you is ‘infinitely more believable’ than what you say”.

I also challenged those who already use testimonials that there is a powerful way to get them and use them and the lame way.

• What should your testimonials say?
• How to double the power and readership of yours!
• When is the best time to get your testimonial?
• How should they be signed?
• How and where should you use them?

What if you don’t have any testimonials?

It’s not that difficult. Start at the beginning, first talk to clients you know just love you.

Ask them outright. Tell them you need their help and just be up front of them. Let them know you’re going to make it easy for them and you don’t expect them to write a novel about you. Most people are willing to give a testimonial but some people have difficulty putting pen to paper and that’s pretty well the only reason they might resist.

Once they have agreed there are two ways to handle this:

• Simply tell them you have 2, 3 or 6 drafts for them to choose from so whatever they feel comfortable with is great… or
• You can have a questionnaire, quick and simple, for them to tick a few boxes and make a comment if they choose. You can make your testimonial from this…

Obviously you need to prepare some drafts or the questionnaires with some compelling emotional copy. Doing it this way can avoid all those ordinary legalistic testimonials. I have a few of those in my testimonial arsenal and appreciate the spiel but if I’d done it a little different in the early days some of my testimonials would be a lot more powerful. Here’s an example, great guy too.

Hi Peter, I am writing this email to thank you for the wonderful job you have done in putting together our Website for LoanEasy. Not only are we extremely happy with the look and functionality of the site but we are appreciative of the guidance regarding the marketing side of promoting our business.  Whilst putting our marketing plan together with you we have found you to be helpful, courteous and patient as well as open to our ideas whilst adding your experience to the marketing mix.

We look forward to an ongoing relationship with you as we go forward.

Kind regards,

Mark Coonan – Managing Director

P: 1300 883 453 F: 08 9330 8750 WA FINANCE BROKERS LICENSE 4509

A point to remember is to ask them to sign whatever they choose giving their permission for you to use their comments and testimonial. Even if you have a great relationship with them this is still a wise protocol to follow. If they email it to you that is implied permission so you’re good to go.

So when is the best time to get your testimonial?

Straight away of course! Emotional testimonials are so powerful. When people are emotional they speak with passion and power and that’s exactly what you want. Capture that from now on, always.

So what should your testimonials say?

They need to support your Unique Selling Position and your claim to fame. The more specific they are the more powerful they are. People relate to specifics and this is a relationship building tool… right?

That’s a point… why haven’t I got more specific testimonials?

Wish me luck trying to get any testimonial out of a broker. You people make it hard for me, playing everything so close to the chest – all guarding your territory so fervently it seems. I have more testimonials coming but I’ve had to make an offer with extra coaching in the deal at no charge as the bait for “Actually tell us some real numbers in your results” testimonial. It’s a legal and ethical bribe, the numbers don’t lie. This is what I’m driven to working with brokers, things are grim hey

Back to “what your testimonials should say”.

Make sure they are varied. In drawing up the drafts or questionnaire make sure you have a range of testimonial responses. Obviously they need to be positive statements and need to address the benefits of using you. For every benefit you should have at least one testimonial. Try and build a testimonial base giving you many testimonials for every benefit. Know this, you can never have too many testimonials.

How should your testimonials be signed?

Remember, the whole essence of having testimonials is to provide credibility. To help with credibility it is important to include as much information about the client as possible. It shows people they’re real.

You should include their name, occupation, suburb and city… and even a phone number if they’re courageous. Having that preponderance of proof elevates your credibility exponentially…

How do I make sure that people read my testimonials?

By giving it a headline… BUT… there is a golden rule that you have to abide by. The headline text has to come from the testimonial itself, otherwise it’s not legitimate. That’s my take. Apart from it being unethical to edit or alter if you only use excerpts from the testimonial  for the headline then you know that you’re saying exactly what your client DID say and not what you think they would say. Make sense?

How can you make your testimonials stand out over every other broker?

Having a photo shifts the reality factor like no other but you can even take this to the next level.

Surely you’ve heard of Joe Girard, the World’s Greatest Salesman. A car salesman even, quite a remarkable man and the point here without going into his full story is he leveraged off and pioneered using photographic proof like no other. Every car he sold he had a photo taken of himself handing over the keys to his client with their new car.

Why is that so powerful? Not only is he showing evidence of happy clients but he’s tied them to himself in the photo. The other factor is showing the fruit of the deal, the car, that new toy. It paints the picture of the end transaction of doing business with me, you.

Maybe there’s something I’m missing but why aren’t brokers showing the world their clients being handed a set of keys at the front door of their new house, all with beaming smiles. Those smiles will capture the hearts of your prospects like you wouldn’t believe and strip away any resistance to do business with you.

If you financed a client into a car, or a boat… why are those photos’ not on your office wall, or on your website?

We’ve all got happy clients right? If we don’t show off the joy when we get the deal done then who will?

Stop being a slow learner and start shouting how good you are in any way you can. Tell the world! This is only one of the many tips and tricks in our Mortgage Broking $$$ Millions Marketing System. To find out how you can access this go here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Commissions,

Peter B Butler.

Finally: A lead generation and marketing system that runs alongside even the best referral systems and generates an independent stream of “highly qualified” clients for brokers that’s self managed so they ‘own’ it and positions them as the experts in their area and ends all those lame, frustrating and sometimes costly prospecting methods.

All those in favour of that say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

You Just Have To Love Easy Web Traffic!

I know I’ve had a bit of a rant on Social Media Marketing recently but even at this early stage of sorting my own I now have evidence that it works. I’ll make this post a quickie…

I was just in checking my stat’s stuff for my sites. This is why I love our “Smart Mortgage Marketing WebSites” model.

I can quickly and easily check a whole gambit of stuff that helps me reach more people and get more people to find me but more on that later.

Not only can I tell how many visitors I’ve had, and on a daily basis, I can tell how long they stayed and which pages they went to and from.

A big thing is what keywords they used to find me in the first place – that is huge. It means that I can then tweak and refine the keywords my site is known for and increase the visitors to my site… exponentially.

Another big thing is where did they come from? Did they type my name in? That’s known as ‘direct’ traffic or did they see a link somewhere?

There are only 3 ways people are going to get to your site –

• Direct traffic
• Referring sites
• Search engines

Does that seem techy to you?

It’s not… If you can use Microsoft Word then you can do this stuff, it’s dead easy.

Actually, you don’t even have to ‘cause that’s a part of what the “Smart Mortgage Marketing WebSite” package does. We not only optimize your site but we monitor it ongoing… test and measure… and refine what gives results.

And that’s what our members enjoy… results!

This is the exciting news. I’ve been talking about setting up your profiles more effectively on ‘Facebook’ and LinkedIn’.

After checking my ‘Stat’s stuff’ this morning I found that I’m getting checked out via both Facebook and LinkedIn. Yup, the stat’s tell me exactly where and how many. I’ve had 9.8% of traffic through Facebook and a bit less through LinkedIn. Not bad considering I’ve only refined my profiles recently.

What is most interesting for me is the mix between the 3 primary sources of traffic – direct, referring and search engines. You don’t think I’m going to tell you the rest of my stats do you?

Our clients love the fact that they now understand it all – or is it the fact that they don’t have to understand it is what they love? Hmmm, I’ll have to ponder that one… you can enjoy it too – go to Smart Mortgage Marketing to find out more.

Have I made any money or picked up any clients as a result of this already?

No, give me a break… its early days yet but the extra traffic and exposure is always a good thing. All this will increase your favour and standing with the ‘Google Gods’. It’s also increasing the ‘authority’ of your site along with increasing the chance of other people picking up my content and referring people to us.

You’ll be amazed who and where other traffic will come from, but that’s another post… If you want to enjoy this lap of luxury in website world go to Smart Mortgage Marketing NOW! and look for yourself.

Committed to Generating “Highly Qualified” Leads and Making You More Commissions,

Peter B Butler.

Finally: A lead generation and marketing system that runs alongside even the best referral systems and generates an independent stream of “highly qualified” clients for brokers that’s self managed so they ‘own’ it and positions them as the experts in their area and ends all those lame, frustrating and sometimes costly prospecting methods.

All those in favour of that say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

3 Best Tips For Using LinkedIn!

I started using LinkedIn about a year ago. Probably like most people I set up my profile and did nothing with it. To be honest, I wasn’t sure what else I should do.

You do need to build up your connections. Check your friends ‘connections’ too and ask for the introduction to like minded people.

It is a valid networking and lead generation tool and I’ve generated 1 hot lead through it already so I’m good with that. A friend even had a job offer last month too!

Here’s the share on a few tips and tricks that will help.

First up is your Public Profile URL… Edit it.

The default link looks something like this – http://www.linkedin.com/pub/XX/xxx/XXX which is pretty ugly and random.

What makes a lot more sense is to use the word or term you want to ‘rank’ for with the search engines. So change it to something like this http://www.linkedin.com/in/thepeterbutler but it could be your business name if you like.

It will help in Google World. Your name should still appear in the search results regardless but if the text link contains the actual words, like your name or business then that’s all the better for the search results.

Increase Your Public Profile!

I’d also recommend placing this as a link on your website. The more links on your site to other sites about you will increase your overall profile on the internet.

A point to consider, when people click on that link and they’re redirected to your LinkedIn page the sexier URL will appear in the address bar, much more professional rather than some generic random line.

It’s easy to edit. Just hit ‘edit my profile’ and click on the text. Your name might be taken already so be prepared to slip in something that sets it apart. You can use a digit or perhaps ‘the’ as a differentiator.

I have both my LinkedIn and my Facebook profiles as links under a category link ‘social media sites’. My take is this, people want to do business with people and this shows them that humanness side. You should have decent profiles set up on both Facebook and LinkedIn.

Your Own Personal Built In Website Feature!

This is huge. Click on ‘Applications’ in the left navigation bar and you have 10 applications at this point ready to ‘plug in’ to your profile.

The biggest for me was the WordPress plug-in. This feature means as I make a post to my site it appears in my profile automatically. So my last 3 posts are sitting in there with no effort, getting more exposure and all the while telling my story and adding to my credibility. That is a very cool tool.

Yup, it has a Built In Slide Show Presentation too…

The Slide Share Presentations will be my next set up – this will be a real boon for a lot of people too. I show my wares via Power Point so this will work particularly well for me.

What plug-ins will suit you?

Depending on the nature of your business as to which other plug-ins will be most useful to you. This is the short list of other tools – Google Presentations, Blog Link, LinkedIn Polls (cool), Trip-It, Reading List by Amazon and some online collaboration tools.

It seems the issue for most people is time, to learn how it all works or committing to ‘building that network’. It’s the same for me so my take is to do this stuff in my ‘slow’ time or at least not my ‘peak’ productive time. I’ve even sat there with my laptop while I catch a TV show to get through it.

So, go to it and get LinkedIn!

While your there let’s get connected too. The more ‘connections’ we all have the better.

Here’s my public profile link:  http://www.linkedin.com/in/thepeterbutler

See you on LinkedIn!

Committed to Generating “Highly Qualified” Leads and Making You More Commissions,

Peter B Butler.

Finally: A lead generation and marketing system that runs alongside even the best referral systems and generates an independent stream of “highly qualified” clients for brokers that’s self managed so they ‘own’ it and positions them as the experts in their area and ends all those lame, frustrating and sometimes costly prospecting methods.

All those in favour of that say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

“Build It and They Will Come”

In the movie “Field of Dreams” Kevin Costner as Ray Kinsella, an Iowa farmer hears a voice in his cornfield telling him, “If you build it, they will come.” Ray interprets this as a message to build a baseball field on his farm.  When the voices continue, Ray seeks out a reclusive author to help him understand the meaning of the messages and the purpose for his field. We all remember how the ghosts of Shoeless Joe Jackson and the other seven Chicago White Sox players banned from the game for throwing the 1919 World Series appear.

Then the miracle of the masses appearing to watch the game and how that was the saving grace for Ray financially. This was one heck of an inspirational, touching and goose-bumpy movie. The ‘vision’ was fulfilled and in a sense that’s probably worked for you, up until recently!

So many mortgage brokers we speak to have the “Build It and They Will Come” thinking.

Like most brokers you have a few good affiliations with some real estate agents, insurance brokers and accountants and the like so you have that steady stream of new deals coming through.

The trouble is that your business is dependent on someone else’s business… and you’re in a vulnerable position.

When you first went into business you probably thought your specialised knowledge and skill was all that you really needed to be successful. You knew that your expertise and professionalism will be the keys to your success in your mortgage broking business and once people heard how good a broker you were you knew that your business would simply flourish.

You knew there were some areas where you would need specific help such as – accounting, taxation, bookkeeping and the like. That’s par for the course in business. You can’t know everything about everything.

Marketing and Advertising? That’s not rocket science. What’s to know?

Surely it’s simply a matter of running a few ads, maybe some ad campaigns, get in the Yellow Pages maybe and oh, we come up with a really cool logo and stuff too so that people will get to know who we are.

We are really good at what we do, people will talk about us and we will be fine. Once people know how good we are…

Your business is growing, albeit a bit slower than you visualised but the momentum is picking up. Or is it? Cash flow is becoming a bit of a issue, but you’re confident you’ll squeeze through. Things might be a little tight right now but you know it will improve… you hope!

And it may improve, for a season, but …..how successful do you want to be in business?

Do you want an ordinary business or an extraordinary business?

So, why isn’t this going according to plan? Is it our location? Is it our staff? Is it our service? Our referral structure?

It has to be them – the clients! Right! Uneducated gits.

No… we doubt if this has anything to do with your clients, gits or otherwise … or your location… or your staff… or your service.

You need a Mindset Shift!

Maybe you are the best in your field. Maybe you’re right, maybe nobody can do it quite like you but until you shift your mindset it is doubtful that your business will reach its full potential and be as profitable and successful as it can be.

So what do I mean… Mindset Shift?

You are not in the business you think you’re in… your real business is in the Marketing of Your Business!

You are really in the business of marketing. Well, that is how you should be thinking about your business. It is this mindset that will take you to the next level and make you more successful than you ever imagined.

If you’re serious and want to transform your existing business into an extraordinary business then you need to have an open mind on this.

If you’re don’t agree or are struggling with this then the next post “New Millennium Marketing” will open to eyes to a healthier “Entrepreneurial Mindset”. To find out what our members know that you don’t go to our Mortgage Broking Lead Generation on Auto-Pilot System NOW!

Smart Mortgage Marketing is born.

Months in the pipeline and many a long day and night but final exposure is here. Mortage brokers rejoice. Gone are the days of lame lead services and sad marketing pieces.

You will have the power to cut through the crap and market with such sharp shooting market specific accuracy that you’ll be blown away at the ease of the marketing and the quality of the leads.

Your website will become a practical tool instead of just a gorgeous looking piece of art on the net. Gone are the days of the ‘dead’ glossy corporate brochure style of website…

Well, gone for Smart Mortgage Marketing members anyway.