Yup, that means 7 rebuilds on Ivor’s website.

It seems we have a knack for getting websites right the first time round… and we’ve had this comment a lot…

Why? Marketing focus first followed by design.

It’s all about getting leads and prospects to say “Yes, I want to know more”.

Why would you spend so much money on a promotional tool in your business and not expect a return? I mean, you wouldn’t spend even $500 on a newspaper ad and not expect a few enquiries and new clients… right?

Yet business owners continue to throw money at their websites and supposed web experts and designers to make it look sexier than their competitors and live in the hope that it’ll bring in some money. Good luck with that – it’s called dreaming or maybe “hope is a strategy”… not!

If you don’t have a clear cut path or journey that you want to take your prospects on then how can you expect your reader, viewer or listener to know? You have to hold your prospects by the hand and guide them through, step by step, so that you get their details and they get some “stuff” and you start building the relationship.

Quick check on your own “process” or “journey” for your clients.

Out of 100 visitors to your website how many are you now able to market to?

Look, I’m not going to “drill down” into the specifics of this today but needless to say that the following rave is a common response we get. Why? Like I said - Marketing focus first followed by design.

Hit the big blue button on the right to find out more.

Just had this rave from a client come in.

We have been developing our website since 2000.

About 6 different web developers have been involved over that time.

I met Peter recently, and he came over as being first and foremost, a marketer, and then a web developer. This approach was totally different from my previous web site programmers.

We have now started my website rebuild with Peter, and it is looking great. Simple things that used to be buried in the context are now visible on all pages.

All the important information is right there on the front page and I just know because it’s now so clear and simple to follow that my lead conversions will be better.

The site has a clear sense of direction that a visitor can follow. The colours are nice and eye catching as are the images displayed of the front page. I really like the slide show gallery on the main page.

Ivor Kosowitz
Managing Director – Fast Track Computer Solutions.

Fast Track Computer Solutions are Winners of:
•    Australia Post Stirling Small Business Award 2004.
•    Finalists in 2 categories in 2007.
•    Australia Post Stirling Small Business Award 2008.
•    Overall Best Business Finalist 2008.

Hi Peter,

I’ve just received the free report you helped me create. Wow, awesome. Although I had written what I think is a good informational article, I see what you mean about how the opening and closing of the report makes or breaks how well this system works. I really ‘get’ how this lead generation model will work so well.

By powerfully taking our prospects on a journey of building a relationship with them – I can see that we’re building excellent rapport even before we meet them. That term “being pre disposed to do business with you” means a lot more to me now as all the pieces to the jigsaw puzzle come together. I’m really impressed by how quickly you did it too!

Thanks again.

Kind Regards, James Bryden

The techniques he advocates help to differentiate your business, are measurable and cost effective – an attractive feature in our current financial environment.

I have absolutely no hesitation in recommending Peter to any business owner or manager who is looking for a marketing professional with original ideas and the skill and expertise to make them work for you.”

Tony Addiscott

Mobile: 0413 143 500
Fax: 08 9463 7852
Email: tonya@guidecommunications.com.au

Oh My God People are Contacting me and leaving messages!

This was my early morning thankyou email from a client we’d just done a website for. David O was ecstatic after 8 years of having a website that suffered rigor mortis (it was stiff and dead)

______________________________

Oh My God People are Contacting me and leaving messages

I received these two comments last night from my site…………WOW……

David O

Nice Site layout for your blog. I am looking forward to reading more from you.

Tom Humes

Very interesting analysis. Moves my thinking along in terms of helping clients measure the impact of the leadership development work that I do, mostly with non-profit social service organizations. Thanks.

Larry Wenger, MSW
Workforce Performance Group

David O

______________________________

You need to realize that David was so excited because we had only re-published his site 2 weeks prior and after 8 years of disappointment, well, I’m sure you can see why he was over the moon.

You need to understand this. To be indexed by Google, found by the search engines and then these articles even found by humans in that time frame is nothing short of miraculous.

How did we do it? I’ll cut straight to the chase.

The WordPress Platform!

…and our little box of tricks and very sexy plug-ins and how we use them. You didn’t expect me to give all our secrets did you?

Why was David so excited even though we told him to expect this sort of thing?

Because he’s been told similar things in the past. David had spent $18,000 over the past 8 years with 4 different web developers with all the promises in the world and none had delivered.

Here’s the thing…

• Did any of those websites generate leads? – No
• Did they capture lead details? – No
• Was he able to relate to his prospects and clients through his website? – No
• Did he actually make any money through those websites? – No

If you answered no to any of the above then you have to question everything you’ve ever been told about website world. The problem with most web designers is that they are not marketers.

It’s not their fault, they know how to do sexy graphics and know some code and stuff but they don’t understand marketing. And especially direct response marketing. For the most part all you end up with is a very sexy online corporate style brochure… and that’s it!

It won’t actually make you any money. Makes you wonder why you would bother doesn’t it. The whole point of a website is to build your business so you make more money through…

• Generating leads.
• Generating fresh and qualified leads consistently.
• Capturing the prospects details so you can market to them consistently.
• Being able to relate and respond to your prospects and clients.
• Actually make money.

So David was well on his way to achieving that with his new style website based on the Smart Mortgage Marketing model. Already he had 2 people respond to the information that he was able to post easily and quickly on his own to his own website, he was rapt.

He was able to respond to these ‘comments’ and start a relationship with these people. That seems to be a fundamental flaw in most peoples thinking with websites and business today. So many people have forgotten the basics…

People want to do business with people!

That’s what this style and model of website will achieve. It’s all about being able to relate to your prospects and clients. The side spin to this is other people visiting his site will see this and it starts to bring the barriers down and the trust factor up. The world will see that you’re a real person who knows what they’re talking about and not some big impersonal corporation.

The Google Gods will smile upon you!

Not only that but it means that the Google Gods will smile upon you because you have a web 2.0 based website platform. Without going all techy it basically means the search engine world will love you and your site which means that more people will find out about you.

And that’s without any marketing per say. This style is the way of the future for websites but more importantly for NOW because you really don’t want to get left behind and have your competition getting the jump on you.

David is now able to run direct response marketing pieces, both online and offline and direct people to his site, qualify them, capture their details and market to them at will.

How good is that?

I’ll keep you posted with David’s progress as it all really starts to snowball for him.

“Breaking News”! I’ve just done an interview with David so can listen in to what David actually had to say! Click here to Listen!

Do you want these sort of results? Jump on this NOW and get your own FREE Marketing and Website Audit Here Right Now!

Make 2009 Your Best Year EVER!

Hi Peter,

I am writing this email to thank you for the wonderful job you have done in putting together our Website for Loaneasy. Not only are we extremely happy with the look and functionality of the site but we are appreciative of the guidance regarding the marketing side of promoting our business.  Whilst putting our marketing plan together with you we have found you to be helpful, courteous and patient as well as open to our ideas whilst adding your experience to the marketing mix.

We look forward to an ongoing relationship with you as we go forward.

Kind regards,

Mark Coonan

Managing Director

P: 1300 883 453
F: 08 9330 8750

WA FINANCE BROKERS LICENSE 4509

Barbara Simon of Back Care Solutions at www.backcaresolutions.net – Avalon NSW.

Ryan Epps of RE: Garden Care Perth
Canningvale Western Australia.