Facebook Name Grab This Weekend

Get YOUR NAMED Facebook account this Saturday Lunch (for Aussie’s)

Up until now your Facebook profile link was just random characters like this

http://www.facebook.com/profile.php?id=703908113

That’s memorable… not!

For the savvy people you could use the ‘profile to’ application which would look like this

http://profile.to/peterbutler/

which is certainly a lot sexier. (Especially with my name in it )

But Facebook are releasing this weekend the chance to grab your specific named Facebook username URL which will look like this

http://www.facebook.com/username/

This can either be your name or your niche or group name. Facebook have protection in place to guard against name squatting and you can read about that right here on their blog

http://blog.facebook.com/blog.php?post=90316352130

The Facebook countdown link is here

http://www.facebook.com/username/

Now, if your a client of mine then make sure you get signed up. Onece you’ve secured your names Facebook account let me know the URL so I can update your links on your site. If you’re technogically handicapped then get back to me by close of business tomorrow so we can schedule time to help you get registered.

Peter Butler on “Imagine the Stress… being # 7 Web Developer!!!”

Imagine the Stress… being # 7 Web Developer!!!

Yup, that means 7 rebuilds on Ivor’s website.

It seems we have a knack for getting websites right the first time round… and we’ve had this comment a lot…

Why? Marketing focus first followed by design.

It’s all about getting leads and prospects to say “Yes, I want to know more”.

Why would you spend so much money on a promotional tool in your business and not expect a return? I mean, you wouldn’t spend even $500 on a newspaper ad and not expect a few enquiries and new clients… right?

Yet business owners continue to throw money at their websites and supposed web experts and designers to make it look sexier than their competitors and live in the hope that it’ll bring in some money. Good luck with that – it’s called dreaming or maybe “hope is a strategy”… not!

If you don’t have a clear cut path or journey that you want to take your prospects on then how can you expect your reader, viewer or listener to know? You have to hold your prospects by the hand and guide them through, step by step, so that you get their details and they get some “stuff” and you start building the relationship.

Quick check on your own “process” or “journey” for your clients.

Out of 100 visitors to your website how many are you now able to market to?

Look, I’m not going to “drill down” into the specifics of this today but needless to say that the following rave is a common response we get. Why? Like I said - Marketing focus first followed by design.

Hit the big blue button on the right to find out more.

Just had this rave from a client come in.

We have been developing our website since 2000.

About 6 different web developers have been involved over that time.

I met Peter recently, and he came over as being first and foremost, a marketer, and then a web developer. This approach was totally different from my previous web site programmers.

We have now started my website rebuild with Peter, and it is looking great. Simple things that used to be buried in the context are now visible on all pages.

All the important information is right there on the front page and I just know because it’s now so clear and simple to follow that my lead conversions will be better.

The site has a clear sense of direction that a visitor can follow. The colours are nice and eye catching as are the images displayed of the front page. I really like the slide show gallery on the main page.

Ivor Kosowitz
Managing Director – Fast Track Computer Solutions.

Fast Track Computer Solutions are Winners of:
•    Australia Post Stirling Small Business Award 2004.
•    Finalists in 2 categories in 2007.
•    Australia Post Stirling Small Business Award 2008.
•    Overall Best Business Finalist 2008.

Be Sociable with WordPress Social Media Marketing!

I made this post to my core “Smarter Websites” site but the same principal applies to Mortgage Brokers.

There’s a lot of ways you can leverage off social media marketing to build your business and increase traffic to your website.

Social media marketing is a form of viral marketing – which is effectively getting others to share your message with the world, mostly using the social media networks.

How that might look is simply this – the visitor to your site has read your stuff and they liked it, great!

How can you take advantage of that and make it easy for them to share it with the world?

Have you ever read a ‘post’ on a website and noticed the nifty little icons down the bottom? – like facebook, digg, linkedin, my space maybe and a heap of others.

Giving your readers a quick and easy way to share and promote that ‘post’ or article to whatever social media sites they use will be the smartest marketing move you ever make.

I’ve done it many times with my own clients – I’ve read their post, liked it and thought others would too – I’ve clicked the social share button and bang – there it is on my facebook for all my friends to view it. Once its set up it runs on auto pilot and your clients and visitors will literally run it for you. When you set it up right there’s nothing more for you to do.

There a literally hundreds of social media and bookmarking sites in the world.

How can you tap into those in the easiest way possible?

The WordPress platform and plug ins is the perfect model to minimize your time and effort with social media marketing but maximize the result.

Today we’re going to focus on a WordPress plug in called sociable. Specifically we’re going to show you how to set it up to maximize its use by your clients and therefore your exposure to the world.

That’s the theory now let’s get down to actually setting it up. This video shows you step by step.

http://www.youtube.com/watch?v=oiu4rI6WGlY

First you need to go to your WordPress admin area. For non WordPress users this is where you get to control your entire website.

In the video I’ve already opened the sociable tool from within the settings section. There are already 105 social media and bookmarking sites to choose from within ‘sociable’. All you need to do is simply click the radio button to select it.

Now the trick is to know which sites are going to give you maximum exposure.

You need to put yourself in your client’s shoes.

• Where do they go ‘online’ socially’?
• How old are they?
• What do they do by day? … or night!
• Who do they hang out with? … or want to hang out with!
• There’s also a sexy print function and email function too, which might be useful for your particular group.

You need to consider all the demographics.

But here’s the thing – you don’t have to have all of this exactly right from the get go. Just review your settings in a month. With there being hundreds of social and media sites to choose from you only want to include the ones relative to your ‘group’, otherwise it really is overkill and you will lose the effectiveness of the whole concept.

You might be wondering – what do half of these mean and which ones should you choose?

Here’s some links that will give you an overview of that.

Vladimir is well respected and comes out with some great info along with some of his own plug ins. This list is very cleverly set up.
http://www.prelovac.com/vladimir/top-list-of-social-media-sites

Here’s a site that lists social and bookmarking sites by category – very handy. http://traffikd.com/social-media-websites/

Neither of these are definitive but they’ll give you a handy quick start.

Let’s go back to the 3 best tips for using LinkedIn.

Here’s the catch. The most important thing is how to prompt your reader to promote your page or post – oh, yeah…

When you do a new post or page you get to choose whether you want the ‘sociable’ option to display. Sometimes it might not be appropriate, like on a thank you page. All you do is just tick the radio button, it’s that simple.

So – back to prompting your reader. The ‘share and enjoy’ is just not going to cut it. You need a strong call to action – your actual tag line will depend on your clients and target market – but don’t be shy!

I have a client who runs a back-packer hostel. He might say – “Help Share Planet Inn With the World – Click Your Social Fave Site Below”

If you’re a Mortgage Broker, Coach or Consultant you might say “Referrals Are the Greatest Compliment – Click Your Social Fave To Share and I’ll Love You Forever” or whatever. Just don’t use a pathetic line – if you’re boring it won’t get shared.

The tag line I’m testing is “Reap, Sow… Click Your Social Fave Icon To Share and It’ll Get Shared Back”.

I want to try and prompt people using networking as the psychological trigger. If you think that might work for you feel free to plagiarize.

The last couple of settings are simple.

• Post – yes
• Pages – yes, it might be a squeeze page – would you like to see that up on Facebook or LinkedIn? Um, yes.
• And the last setting is ‘open in new window’ – I set it to yes.
• Click ‘save changes’ and you’re good to go.

Presto –all ready for social and viral marketing – It’s a beautiful thing.

Let’s have a look at what actually happens when the facebook icon is clicked on.

It will take them straight through to their facebook profile. They’ll get to choose a thumbnail image direct from your site and they’ll also get to make a comment. It places an excerpt of your ‘post’ to their facebook profile complete with a link back to site – all within seconds. That means that their friends will now see your post.

What makes this so powerful is that ‘what others say about you is infinitely more powerful than what you say about yourself’. It’s very powerful and so underutilized.

So, if you want people to do it on your posts then do it on other’s –

“Reap, Sow… Click Your Social Fave Icon To Share and It’ll Get Shared Back”

If you enjoyed this tutorial, hit your social fave icon or three and the universe will see it’s returned.

I hope this was helpful.

Next time around I’ll be showing you a really simple but powerful way to get back links to your site. Why would you want that – hey, the more people looking at you the more the Google Gods will smile upon you?

So, go to it. Start sharing and make sure you don’t miss out on the next vid by hitting the blue button on my site or just sign up for the weekly website prosperity tips.

The issue is too many ideas and not enough time.

I’m sure you’re the same, with that entrepreneurial spirit there is never a shortage of ideas or opportunities, our problem is we only have one life to try and fit it all in.

I’ve just come from a great mastermind session this morning. A colleague who has become a good friend John Denton runs these “Connect” groups and we meet on a monthly basis.

The power of ‘connecting’ with others, ‘networking’ and having ‘mentors’ is very powerful!

In this session I was able to help a member, Andrew Huffer with a particular marketing piece and he just sent me the following email. I don’t show this to boast but to simply draw attention to the power in what I call “Third Party Objective View”.

Andrew is pretty savvy in his own right and is a very powerful facilitator – hence the marketing piece he had created which had lots going for it but sometimes we’re to close to be able to “nail it”.

From: Andrew Huffer & Associates
Sent: Friday, 17 April 2009 1:30 PM
To: Peter
Subject: Revised flier

G’day Peter

Thanks for the feedback on the flier

A revised version is attached.

Now it:
Uses simpler language that audience will understand
Connects with their frustrations
Paints a picture of the ideal world for audience
Is easier to understand what the hell is on offer!
Has a story about me
Makes the bonuses clearer
Has a PS to create more interest

So thanks again – feel free to use this in a testimonial (the Master & his Apprentice?) I’ll keep you posted on results.

Cheers

Andrew

Now, although the “third party” is powerful you do need to be careful which “third party” you’re using. You wouldn’t get advice on real estate from the granny next door would you? (Unless she has a huge property portfolio of course)

I see it all the time with lead generation and converting websites from internet places to visit to internet places to qualify new clients (and actually make money).

A website has 2 simple tasks – as a tool to capture leads and prospects and qualify them as well as communicate with clients. There are different things that occur within those 2 but that really covers it, unless you sell direct from your website of course.

John Denton had “7 Keys or Secrets To Successfully Prepare Your Business For Sale… or Lifestyle” on his site which is great information for any business owner, whether you’re ready to sell or not. Stuff most people don’t think of until it’s way too late.

John is a very successful business broker and consultant and he had that information readily available for the world to read, a great service.

I’d been talking to John about the merits of using WordPress as a website platform and especially the template we have customised. The penny really dropped for John when he realised that we could combine his “blog” and “website” into 1. That’s one of the major benefits of using the world famous WordPress as your website platform, you control your site and the Google Gods absolutely love websites built on this.

So that’s what we did this week, built John a new site. I analysed John’s old site first so back to the “7 Keys or Secrets To Successfully Prepare Your Business For Sale… or Lifestyle”.

I could see that John was going to miss out on building a list of people that would be prepared to exchange their contact details to get that info. See, not everyone is ready to act when they find your site and your great info. And if you live in the hope that they’ll come back when they are ready, well… good luck with that.

By you thinking more strategically and getting their details in exchange for this info means you can implement whatever follow up process is appropriate for your business. It might be an email, a series of emails, maybe a follow up phone call.

This is where the real power of the “Third Party Objective View” comes into play. With all my focus on “lead generation” and using “Wordpress” as a “Smarter Websites” model I was able to bring clarity to John’s website and marketing funnel that he didn’t pick up on. As savvy as he is!

If you think that our No Obligation “27 Point Website Prosperity Check” might unearth some holes in your website and marketing funnel then you really do owe it to yourself to go here NOW!

“27 Point Website Prosperity Check”

Get that professional “Third Party Objective View”.

Back to John’s new site! No, I’m not going to take you there… yet! It’s about 75% built and I don’t like to show my “wares” until their done. The baker wouldn’t show his pie until it was fully baked right!

Here’s what I will do though – over the next few weeks I’ll be doing a “before” and “after” so you can get to see what changes and find out the why.

PS: Don’t forget, sometimes we’re so close to what we’re doing to see the wood for the trees.

PPS: Ironic note to self – use my 2 mastermind colleagues to be the “Third Party Objective View” and critique my own “marketing funnel”- like I said, sometimes we’re too close to see. Could be too much wood or maybe not enough trees?

To get your Free Report “7 Secrets To a Profitable Website” and Bonus “How To Generate Fresh Qualified Leads on Auto Pilot” Go Here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“7 Points To a Profitable Website” and “How To Generate Fresh Qualified Leads on Auto Pilot”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
* Predictably & Easily Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

Get Your FREE Marketing and Website HEALTH & PROSPERITY Check! valued at $350 Here.

Have You Neglected YOUR Cash Flow? I mean… Clients!

When was the last time you got an email, letter or postcard from your retail therapy centre – as in your favourite store, restaurant, or the last shop you visited?

My guess is probably never. You might get the occasional flyer, but nothing personal or even interesting. The best you can hope for is boring cut-price offers.

There’s a big lesson here for all of us.

As business owners, we can never be good enough at following up with our customers. In the past I’ve been guilty of this as much as the next person.

But now I refuse to let a business owner moan to me about the Recession until they have a multi step follow up sequence of 7-30 touches or contacts (email, mail, postcard, telephone etc.) with everyone who comes into contact with their business as a potential or paying customer or client.

Funnily enough, when people do this, they tend to make so much money from increased sales, they just shrug off the Recession and stop talking about it.

As business owners, we can’t afford to make the big, costly mistake of not following up, because one way or another we pay good money to get leads, and if we let them disappear without them becoming customers, then it’s money we’ve wasted.

And just in case you have any doubts about how important this is, here are some scary statistics:

48% of sales people never follow up with a prospect

25% of sales people make a second contact and stop

12% of sales people only make three contacts and stop

It’s staggering, but only 10 % of businesses make more than three contacts. This means they’re losing a small fortune.

Because…

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

So if you’re like almost half of all businesses and make no more than one follow-up to your prospects… you’re leaving 98% of your income on the table for someone else to come along and pick up.

If that wasn’t bad enough, here’s why it’s even worse.

Here’s Why People Stop Buying From Businesses:

1% die.
3% move away.
5% follow a friend’s or relative’s recommendation.
9% find an alternative they perceive to be better quality or value.
14% are dissatisfied with the products or services.

And a massive 68% of people leave a business because of… indifference.

They take their business elsewhere simply because they do not feel valued.

Since you spend a lot of time, money, and effort to get a visitor to your business, if you let them leave because of indifference, you might as well be flushing $20 notes away.

They take their business elsewhere simply because they do not feel valued.

So, how often should you follow up? Most business owners I speak to follow up maybe once a month, if they use follow up at all. This is a mistake. You can quite safely send something once or twice a week.

See, it’s not the quantity of stuff that annoys people. What annoys them is if it’s boring, and nothing but requests that they buy something from you. As long as your follow up is friendly, personal, full of personality and fun, then you’ll be fine.

There’s a golden rule in Marketing that will make you wealthy. Once you have someone’s details keep on following up until they either buy, die, or tell you to stop!

To get your Free Report “7 Points To a Profitable Website” and Bonus “How To Generate Fresh Qualified Leads on Auto Pilot” Go Here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“7 Points To a Profitable Website” and “How To Generate Fresh Qualified Leads on Auto Pilot”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
* Predictably & Easily Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

Get Your FREE Marketing and Website HEALTH & PROSPERITY Check! valued at $350 Here.

Lead Generation on Auto Pilot by Peter Butler of Smarter Websites

James was absolutely rapt that already he’s generated 2 leads from his new “Smarter Websites” System and one of those ‘qualified’ leads has converted into a client already.

You need to understand that James hasn’t actually done any active offline marketing yet!!!

What does that mean in MONEY TERMS? Well, I’m not at liberty of disclosing James’ numbers but let’s use a nominal average client spend of say… $1500 to you over a set time frame. Is that a figure that you can relate to?

So even if you only pulled 4 leads a month (with no actual active marketing as such). Do the math! With only a 25% conversion, which is easy to achieve ’cause they’re ‘qualified’ leads that would be $18,000. Not bad when you’ve not done any active offline marketing yet and you haven’t yet got your sales pipeline finished. Gee, I think the recession is only affecting those who don’t do active direct response lead generation marketing.

Imagine when you’re up and running with this automated system you are pulling say, only 100 leads a month of which only half are warm leads. Of those only half again are what I call  “qualified” (actual shoppers) which is 25. Let’s halve that again to 12 that are what I call “highly qualified” (spend money soon). What if you only convert half again to actual clients – that’s 6 @ our nominal figure of $1500 = $9,000.

Who Wants $9,000 a Month From Effortless Auto Pilot Marketing?

You can see how much of a happy chappy James is with Peter Butler’s “Smarter Websites” (Yes, we are in a pub but it was work, dear. We really were in a ‘mastermind’ session at JB O’Reilly’s pub – great people the Irish)

Anyway, watch the video.

To get your Free Report “7 Points To a Profitable Website” and Bonus “How To Generate Fresh Qualified Leads on Auto Pilot” Go Here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“7 Points To a Profitable Website” and “How To Generate Fresh Qualified Leads on Auto Pilot”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
* Predictably & Easily Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

Get Your FREE Marketing and Website HEALTH & PROSPERITY Check! valued at $350 Here.

Dumb Marketing and Smart Lead Generation!

Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already.

The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans to the roadwork’s sign and a stick figure bashing away at the pile of dirt which then erupts like a volcano. The dialogue running with all of this captures this guy’s pain very well.

“Getting People’s Attention Is Successful Advertising!”

By using all the right emotional triggers they’ve engaged the viewer with shots of the guy clutching his chest, another shot of belching, the volcano erupting to depict the burning sensation and using the sounds of gasses gurgling from inside.

Then the orator uses words that sufferers will relate to and starts to aggravate the problem with – “if left unchecked it can lead to other medical problems” and “with proper treatment it may end your discomfort for good”. The last shot is a bulldozer clearing the pile and a shot of the worker smiling and looking relieved getting back to shovelling.

Very emotive and engaging… especially if you’re a heartburn sufferer!

The ad finished with the orator directing people to “Talk to your doctor” or visit “www.heartburn.com.au”

This is a better than average ad model. They got my attention, held my interest and told me what they want me to do – Go see my doctor or go to the website. Those elements they got right. Very clear steps.

OK, I’ll go to the website – easy! Nice looking site, lots of good information but here’s the thing.

Why would you spend all that money on a TV ad, direct me to your site and not want to get my details? (Apart from a lame newsletter signup that was hard to find.) Why not have a compelling offer of free information that people get when they submit their details. If you have my details you can then market to me… forever!

“Successful Marketing Is What You Do With Them After!”

Flawed thinking! It’s a classic case of what I call a library site – lots of information and the business owner lives in the ‘hope’ that the prospect will call the business or maybe opt-in to the lamely named newsletter… maybe in your dreams.

I found the company name in tiny print in the footer and it turns out it’s a huge pharmaceutical company. It’s the classic branding style ad process. They spend truckloads of money on ads and strategies that are not directly measurable. Dumb or dumber? They are not leveraging off their website as they could. This is the marketing cancer of the big boys.

“YOU Have the Edge!”

This is how smart small to medium business owners can get the edge over the big boys. Here’s the ironic thing – people actually want to do business with people, that’s you! The trouble is that you are not making it easy for your new prospects to become clients.

You might not be running TV ads but why would you have a sexy website, then bust your gut getting people to go there without an offer of information in exchange for their details?

This is how the average business owner can take toll position and run rings around the big boys.

Here’s my number 1 question to all business owners!

Out of 100 visitors to your website how many are you now able to market to?

The answer should scare you!

If you want to know how to make a compelling offer for prospects details and generate fresh leads and actually convert your website from a glossy online corporate brochure that sits out there as internet flotsam then click here NOW!

I am offering a FREE Marketing and Website Audit valued at $350.00 for the first three, that’s 3 as in 1, 2, 3 ONLY! Why 3? – because they take a heap of time and frankly, that’s all I have time for.

So, has your website paid for itself yet? Find out what’s holding it back and how to jump start your automated lead generation – Easily! Click Here NOW to be the 1 of 3 ONLY Free Marketing and Website Audit valued at $350.00.

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“Discover the 5 Things You Can Do in the Next 17 Days To Generate More Clients & More Money!”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Prospects into Clients.
* Predictably Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

Lead Generation with the Free Report Model

Saw the new Jim Carey movie “Yes Man” with my teenage son a couple of weeks back.

I wasn’t a Jim Carey fan at all until I saw him in an interview with Oprah a couple of years ago. In fact I was what I would call a ‘non’ fan – I didn’t like the ‘Mask’ movies and I had no time at all for anything he was in. In this interview Jim was sharing some stuff from his life and I got to see the ‘real’ Jim. I really related to what he was sharing and my view of him changed just like that.

So my son and I really enjoyed the movie, and as usual Jim, with all his extreme mannerism’s pulled off the role really well. A nice light hearted look at life, great to zone out for a bit.

What was really sad was the ads before the movie. What an absolute waste of money!

This was the most severe case of “advertising victim’s” I have ever encountered.

These were graphically gorgeous and very sexy and stylish ads and I have never seen so much money thrown away in one sitting that I can pretty well guarantee will make NO money for the business owners. Zilch, nix, nothing!

And what will be the response when they don’t get a result? “You need to keep running it, its subliminal advertising” the advertising guru’s will say!

What a crock of crap! That is the single biggest lie about advertising that has ever been told. If an ad doesn’t work – don’t run it again. It’s not rocket science.

The second issue is being able to have a clear and distinct way to measure the results. Every ad should always be measurable. (not that they’ll ever tell you that because they don’t want to be accountable)

Throwing serious money away they are – good old Val Morgan Advertising are making a fortune and those crap ads will kill what could be an absolute gold mine for building qualified leads.

Think about it – you have a captive audience, sitting there comfortably – who are actually in a position to grab a pen and paper and write down a web address or phone number.

But most businesses don’t even make a compelling offer. Why not make an offer for a free report in exchange for the prospects details?

One of the ads was such a perfect model for this. The company did truck and heavy equipment driver licence training. The existing ad had some hunky trucks and forklifts, all looking good if you’re into that sort of thing – cute little background jingle thing (maybe that’s supposed to tap into my subconscious to do)

Great… so what! 3 weeks later I have no idea who they were and not sure even where.

Now if they’d run our style of ad with a very clear and compelling offer of a Free Report called, say… “7 Things You Must Know Before You Even Apply For Your Heavy License” – valued at $47 and Available for a Short Time Only – then I would have made a note of that website or phone number. Then at home I would have given my details to get that report.

Can you see what’s happened?

The smarter company using the model we advocate can now market to me, forever… or at least till I buy or die.

And the even funnier and frustrating thing here is. I will actually be in the market for those services, so I pick on this company legitimately – I’ll be in the market for a BIG Winnebago Touring Van for a family trip around Oz and will most likely need to upgrade my license. I like BIG.

Doesn’t it make a lot more sense to be able to capture people’s details so you can not only market to them when they are ready but you’re also pre-qualifying them? Depending on your business this gives you the opportunity to ‘drill down’ with qualifying so you can make another contact with them. The follow up procedure needs to be tailored to suit your business of course.

To expect people to remember you and your ad after they’ve just watched a movie and been ‘zoned out’ is dumb, or at least naïve.

The other sad thing was how annoyed my son gets with me doing my usual “Gee, if only they’d added a Free report model” or “Did you see that son, all graphic with no compelling offer and no call to action… pathetic… lame”.

At 15 my son is easily embarrassed by ‘Dear Dad’ and has put up with my frustrations and ranting on sad and bad marketing for a long time now. Sorry son, but it’s hard with all this bad marketing, I know it’s not their fault and all but…

I don’t know of many businesses where this model can’t be adapted. It really is the Auto Pilot gem in direct marketing. To find out how the Free Report model and 2 step marketing can be plugged into your business you can do one of two things.

Click on the blue button on my website – you can’t miss it… it’s big, it’s blue and it’s here www.smartmortgagemarketing.com.au

Or

Phone me on 0413 733 272 and we’ll set up a time to talk you through it.

I have an online PowerPoint presentation and I can actually walk you through it step by step.

I also talk with so many people who love the idea but just don’t know where to start. Or they get started but don’t understand all the pieces in the process. It can be overwhelming if you’re trying to do it all yourself but auto pilot lead generation is a beautiful thing. Well worth the effort.

Here’s what a recent client said… actually, like so recent… like yesterday.

Hi Peter,

I’ve just received the free report you helped me create. Wow, awesome. Although I had written what I think is a good informational article, I see what you mean about how the opening and closing of the report makes or breaks how well this system works. I really ‘get’ how this lead generation model will work so well.

By powerfully taking our prospects on a journey of building a relationship with them – I can see that we’re building excellent rapport even before we meet them. That term “being pre disposed to do business with you” means a lot more to me now as all the pieces to the jigsaw puzzle come together. I’m really impressed by how quickly you did it too!

Thanks again.

Kind Regards, James Bryden

and NO… I’m not going to send you there… yet – We’re still testing and optimizing and we don’t want unqualified traffic.

Find out how you can plug the same model into your business right now!

Click on the blue button on my website – you can’t miss it… it’s big, it’s blue and it’s here www.smartmortgagemarketing.com.au

Or

Phone me on 0413 733 272 and we’ll set up a time to talk you through it. You will be amazed…

PS: Out of  the last 100 visitors to your website how many are you now able to market to?

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

“Discover the 5 Things You Can Do in the Next 17 Days To Generate More Clients & More Money!”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Prospects into Clients.
* Predictably Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

I’ve just received the report you helped me create.

Hi Peter,

I’ve just received the free report you helped me create. Wow, awesome. Although I had written what I think is a good informational article, I see what you mean about how the opening and closing of the report makes or breaks how well this system works. I really ‘get’ how this lead generation model will work so well.

By powerfully taking our prospects on a journey of building a relationship with them – I can see that we’re building excellent rapport even before we meet them. That term “being pre disposed to do business with you” means a lot more to me now as all the pieces to the jigsaw puzzle come together. I’m really impressed by how quickly you did it too!

Thanks again.

Kind Regards, James Bryden

What! You Didn’t Read My Money Making Mortgage Broker Lead Generating Stuff!

Yippee, I got the loan!

Friday nights with good friends and a good wine is a great way to end a busy week.

And as you do with like minded entrepreneurial friends we were bouncing around our “take over the world ideas, million dollar breakthroughs and world changing ideological schemes”.

By the end of the night I’m sure we’d pulled at least 17 million dollars and solved all the worlds problems, it was hard work but obviously worth it.

The particular friend we were visiting is in real estate and although he’s not been in the industry that long he’s pulling good listings and sales and carving out a healthy career even against all the odds of the market being slow. A man of action and a quick learner and certainly open to innovative marketing stuff.

It turns out that he subscribes to my e-marketing newsletter so I started talking about my recent post on testimonials. He hesitantly confessed he hadn’t read the recent post knowing full well that I would get on my pedestal and rant… “What, you didn’t read my stuff?”

Even when I wrote the post I had visions of real estate agents with photos of ecstatic home owners putting ‘Sold’ stickers on the ‘For Sale’ sign out the front of their house with a big ‘thumbs up’. What a better way to show prospects that you get results… right!

(What, you didn’t read my previous post too?)

Or a photo of the buyers… with the agent, beaming smiles, keys in hand at of the front door of their new dream home.

Why would you go to all this bother? People look at pictures, hello!

Don’t you think an ‘imagery’ style testimonial is a lot more powerful than a whole heap of text? I’d like to think everyone reads my stuff but the reality is we’re all busy and you know the old adage ‘a picture tells a thousand words’.

Why do you think I place a picture in my posts? To try and get them read.

I heard a fellow marketer coin the expression – ‘results in advance’. Using picture testimonials in this way is exactly that. Use the right pictures and you are showing your prospects the outcome they will achieve by doing business with you.

With any transaction there is the process but it’s the outcome that people want – focus on the outcome. Get a mix of testimonials and photo’s.

Another point that needs to be made is that of ANY marketing idea you read or hear about the question should never be “Can I make that work for me?” but rather the question should ALWAYS be “How can I make that work for me?” Most ideas can be adapted so use your imagination.

If you add a twist to any marketing idea it is sure to make you stand out over all the other brokers… and isn’t that what marketing is all about? Standing out! Differentiating you from the ‘pack’!

So to subscribers… be warned… I will find out if you don’t read my stuff. We have ways…

Seriously, we all want the one idea that will bring us 100 new clients but the reality is… it’s probably going to be 20 ideas that pull 5 clients each time… but we still end up with 100 clients.

A side note… the marketing stuff we do and advocate can be systemised meaning that once it’s set up… it’s an auto-pilot lead generating prospect converting money making marketing machine… works for me!

PS: A colleague and friend made a comment on my last post… you can too. I’ll tell you why it good for you in my next post. Click on the blue headline in the post or right here to have your say now.

Committed to Generating “Highly Qualified” Leads and Making You More Commissions,

Peter B Butler.

Finally: A lead generation and marketing system that runs alongside even the best referral systems and generates an independent stream of “highly qualified” clients for brokers that’s self managed so they ‘own’ it and positions them as the experts in their area and ends all those lame, frustrating and sometimes costly prospecting methods.

All those in favour of that say ‘AYE’!

To find out more go to Smart Mortgage Marketing or go here to get your FREE Marketing and Website Audit! valued at $350.

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