Attention: Independent Mortgage Brokers

Attention: Independent Mortgage Brokers!

Are You Attracting Enough New Clients?

We professionals and independent business owners have 3 things in common…

The need for a steady stream of fresh leads and new clients.

We love referrals.

We love qualified leads. (That’s why we love referrals)

Hi, I’m Peter Butler of the Smarter Websites Group of Companies. Why did I create this website?

Out of the sheer frustration I see every day in the eyes of Independent Mortgage Brokers that need more qualified leads and new clients. Also out of my annoyance at designers and websites that aren’t built with a “get me leads and make me money” approach so they just don’t “work” for their money.

Is it a struggle for you to attract enough new clients?

Are some potential clients slipping through your fingers?

Do you notice that you spend too much time and effort on qualifying some of those leads only to not get the deal?

Here’s the Cruncher Question:

Do you wish new clients were phoning YOU as opposed to you chasing THEM?

If you’re like most Independent Professionals you’re very good at what you do but you probably realize you haven’t got a really good handle on your marketing yet.

Trouble is, you’re not quite sure how to deal with it. Where do you start? You know there are gaps in your marketing systems but it’s not something you’ve ever been trained in. Some of what you’ve tried may have worked but there’s just too long between signing up new clients.

Here’s the thing. The harder we try the harder it seems to be. What is that about?

Look, it’s really not your fault, none of us were trained in marketing. I’m not talking the “normal marketing” model but real marketing, relationship marketing, as in really trying to relate to your prospects which wins their confidence meaning you truly “connect” with them.

If you can help them fix their finance issue or problem – well, who doesn’t want that? We all want our problems or issues fixed and sorted! BUT, if we approach this problem solving the wrong way it may come across as “a sell” and none of us want to be sold to…

BUT, We Do All Want a Solution To Our Problem!

Click Here To Find Out That SOLUTION!

OMG, my Facebook account got hacked… and then suspended.

Are You at Risk? We hear about these things but never really think it’ll happen to us. It just happened to me!

I got an email with this as the subject line – “Security Alert from Facebook”. I thought it was a scam, “Yeah right, like I’m going to fall for that one”.

This was the opening dialogue – “Hi Peter,

Our systems indicate that your Facebook account has been compromised by cybercriminals attempting to impersonate you. These criminals often will try to trick your friends into sending them money by claiming that you are stuck in a far away location and need assistance. It is possible that your email account was compromised as well…”

It had a strange reply email address along with an odd web address to “update” your info. You can understand my scepticism.

I was just going to ignore it and move on but when I went to log in to my Facebook account – “Account Disabled!”

OMG, it was true. I was “Facebook-LESS”. The short story version of the “fix” was I replied to the email, updated all my email passwords and followed all the other instructions but I had to wait another 36 hours before my account was reactivated. Luckily, everything was still intact in my account, I was sweating on that cause I’d loaded a lot of video’s and stuff.

The other worry was “Had these criminals tricked any friends into sending money?” Apparently not, that was lucky! I’d hate to see your money wasted with a stranger. But, hey, if you’re feeling generous, I’m always good for more cash – Let’s go with that part – my PayPal account is xx xxx xx.

The moral of the story is stuff like this can happen to you and does happen to people close to you.

We help clients get better SEO rankings and one of the ways is by leveraging off Social Media Marketing. My password portfolio is over 500 passwords. I’ve set up dozens of different social media accounts for clients and linked them to their website so obviously I needed access to those accounts.

Imagine trying to keep a handle on your own plus dozens of client’s details. Obviously security is a major issue – I use RoboForm and couldn’t manage without it.

So, don’t let this happen to you. Get safe and secure and update your passwords regularly, RoboForm will help you keep a handle on it all.

They have a free version; you can get that here -

RoboForm Freebie

or you can go Pro which has no limitations on passwords stored and a few extra bonuses like password backups and stuff – you can see that here –

RoboForm Pro

Most of us are resistant to updating passwords because we get to “know” them and it can be a pain to do but identity fraud is becoming more common and is now a global problem, do be on guard.

To sort out the aftermath of a hacker is a lot more of a pain, let me tell you!